1. Do you read weblogs for
2. Do you read weblogs
which cover the same
subject that you write
3. Has a weblog ever
brought a story to your
attention and caused you
to write about the subject?
4. Have you ever used a
weblog author as a
source (attributed or
5. Have you ever attributed
a weblog as a source of
information in a story?
6. Do you feel weblogs
add value to your job as
a research tool (source
of information, opinion
Yes: 36% No: 64%
PRESS AREAS OF CORPORATE WEB SITES
Yes: 18% No: 82%
Yes: 4% No: 96%
Yes: 6% No: 94%
Yes: 24% No: 76%
1. Do companies provide
ample press information
(access to press
releases, contact info.,
etc.) on their Web sites?
2. How often do you visit a
corporate Web site looking for background information?
3. Do you ever use online
forms (i.e. “enter your
info., hit submit and we’ll
get back to you”) to
make press inquiries?
Yes: 66% No: 34%
Daily: 12% Weekly: 74%
Monthly: 14% Never: 0%
Yes: 2% No: 98%
Comments: In a study published in January 2005, The Pew
Internet & American Life Project reported that 27 percent of
adult U.S. Internet users read weblogs.
Comments: Ah, here comes the kicker on weblog reading. I
fall into the Yes category here, and pretty much the No category for the previous question.
Comments: I don't know if this number should be considered
high or low, or perhaps just right. I have some reservations
about whether some of the journalists wanted to admit where
they sometimes get a first look at information.
Comments: Surprisingly low. I figured the "Yes" answers would
be at least 15 percent.
Comments: Ditto above.
Comments: This is more in line with the responses I expected
for the previous two questions, but low considering that 36 percent of those surveyed said they read weblogs that tackle the
same subjects they write about.
Comments: The "Yes" number could be 100 percent if PR people spent a few minutes looking at their online press areas and
took some action to improve them.
Comments: This is a good sign—and jibes with my own personal use of corporate Web sites.
Comments: Thank goodness we agree on something! I hate
those stupid forms to request media information. In fact, I find
them rather insulting for some reason.
1. Would you make a
good PR person?
Yes: 32% No: 68%
Comments: At least they’re honest!
2. Do you view PR people
as professional peers?
Yes: 78% No: 22%
Comments: I actually expected less people to say yes.