A portable banner stand featuring a
lifesize picture of yourself smiling and
greeting your guests as they enter your
seminar room will be warmly received.
Place another banner on stage as you
speak to serve as a subliminal reminder
of your expertise. Remember that the
moment you exit the stage and head to
the back of the room to sell your books
and DVDs you become an exhibitor.
The presentation you create at your
display table should match the professionalism and personality of the presentation you demonstrated on the
platform. What impression does a
buyer or potential employer get when
they stop to chat at yours? Are your
books in several piles on the table with
order forms spread about? Are CDs
stacked up next to a typewritten tent
card listing the prices. Do you spread
everything out on the hotel’s table cloth
stained from the morning breakfast?
You deserve better branding than that.
A simple yet inviting, portable display
that attractively elevates your samples
and beautifully merchandises your products would make a better impression.
Add an eye-catching graphic with quotes
from your satisfied customers and an
enlarged reprint of your latest book
cover and you will be more memorable.
Speakers and consultants who invest in
personal and professionally designed
displays say it makes a big a difference
in the prospect’s perception of their
products and services, as well as in sales.
Andrea Johnson, president of Gold Star
Speakers Bureau in Tucson, Ariz., says
she used to cringe at the thought of having to exhibit, but once she understood
the opportunity a show afforded her
and invested in professional exhibit displays, she changed her approach.
“Now I am proud to display my company and feel the image I project is in line
with the quality of my services. And I
know our trade show image and presence
help build Gold Star’s perception and reputation as the substantial company it is.”
Many have found the exhibiting experience so valuable that they now negotiate for an exhibit booth along with
their speaking and consulting fees when
it is available. Maybe it’s time you
stopped to take a second look at the
benefits of exhibiting?
Susan Ratliff provides dynamic
exhibits, graphics and accessories to
improve any company’s trade show
experience. Susan is an enthusiastic
speaker and popular radio talk show
host of the Small Business Power Hour
on 1510 KFNN in Phoenix, as well as
the author of Exhibit Like An Expert:
Sell More, Look Great & Make Money
at Tradeshows, Consumer Shows and
Events. Contact Susan: (602) 437-3634,
.com or www.exhibit
Vistage International Presents . . .
NSA’s four-day festival of rock-solid
value for your speaking business.
San Francisco is the third stop on the NSA concert tour and it’s going to leave you starstruck.
Six show-stopping general sessions; two
mornings of in-depth, three-hour educational
sessions in the School of Rock; 20 concurrent
sessions; an evening of knock-your-socks-off
music and comedy entertainment where
American Bandstand meets Comic Relief; Ten
Behind the Music sessions with 10 Legends of
NSA; and talent night done right with NSA
Rockaoke . . . U2 can join in! With an extra day
at SpeakerPalooza, you’ll get 30 percent more
education and networking.
NSA’s Winter Meeting
Feb. 14–17, 2008
San Francisco Airport Marriott
San Francisco, Calif.
To learn more
and to register, visit
Old School. New School. Your School.