Speaker - November 2007

Quips, tips and parting shots

TRUTH in Advertising

#381 "If I give you approval,
what can I still change?"
(Client, marketing manager)

#393 "Please rewrite the letter so that it will yield less response, as our call center is understaffed."

(Client memo to agency)

#395 "I'm good at what I do,
but I don't necessarily know
what I am doing.”

(Client regarding his position at his company)

#394 "Just because I approved
something doesn't mean you
can hold it in my face!"

(Comment by client to agency president and project manager who were defending the fact that client’s site was built following the approved information architecture)

#398 "We don't like this line.

It's advertising language." (Memo from client’s advertising department to advertising agency about copy for an advertisement)

#408 "I'm not sure what the client wants, so let's try and do something the client will buy." (Agency senior account executive to copywriter)

#406 "Well, I still think it’s a gray area. Remember that our customers are unsophisticated. They’ll read it, think it is a mistake and it’ll make us look bad. Put the quotes back in." (Client to account supervisor after being shown citations from both the Chicago Manual of Style and the AP Stylebook about not using quotation marks at the end of a paragraph when the quote continues into the next paragraph)

Source: www.adverbatims.blogspot.com

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