Quips, tips and parting shots
TRUTH in Advertising
#381 "If I give you approval,
what can I still change?"
(Client, marketing manager)
#393 "Please rewrite the letter so that
it will yield less response, as our call
center is understaffed."
(Client memo to agency)
#395 "I'm good at what I do,
but I don't necessarily know
what I am doing.”
(Client regarding his position
at his company)
#394 "Just because I approved
something doesn't mean you
can hold it in my face!"
(Comment by client to agency
president and project manager who
were defending the fact that
client’s site was built following the
approved information architecture)
#398 "We don't like this line.
It's advertising language."
(Memo from client’s advertising
department to advertising agency
about copy for an advertisement)
#408 "I'm not sure what the client
wants, so let's try and do something the client will buy."
(Agency senior account executive
#406 "Well, I still think it’s a gray area.
Remember that our customers are
unsophisticated. They’ll read it,
think it is a mistake and it’ll make
us look bad. Put the quotes back in."
(Client to account supervisor after
being shown citations from both
the Chicago Manual of Style and
the AP Stylebook about not using
quotation marks at the end of a
paragraph when the quote continues into the next paragraph)
Around the Coop
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adding insulation to water
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up the chimney.