Thoughtful observations on titles worth a look
A shorter workweek, making it and networking
By Timothy Ferriss
If you, speaker
my distaste for
and my awe of
inspired marketing, you may have had
the same reaction as I to the book: The
4-Hour Workweek: Escape 9–5, Live
Anywhere and Join the New Rich.
Did you think: “What a brilliant
book title! Who doesn’t want that?”
followed quickly by “That’s impossible.
What a load of crap. I’m not buying it.”
Both sentiments are right on for this
runaway bestseller. Thankfully, after the
initial rejection, a friend urged me to
read this book. It challenges you to think
about the type of business that you are
building and offers unique perspectives,
exercises and resources to build the business and life that you want.
Suspend your distaste for the sometimes cocky, 20-something-year-old
author who errs when he ventures
beyond his own experiences and when
he tries to squeeze a how-to on Internet
marketing into three chapters of the
book and comes up short. But the
remaining 90 percent of the book has
valuable concepts and concrete tips that
speakers are uniquely able to implement.
The It Factor
By Mark Wiskup
What if your
clients, friends and
family knew you
as real and gen-
uine? What if you were more than just
accurate in your conversations but
were great! What if you could create
honest and powerful connections that
lead to meaningful and memorable
relationships? How would this change
your business relationships and those
who matter most in your life?
The It Factor: Be the One People Like,
Listen To, and Remember is about helping you achieve this and more. This
book challenges us to look at where
our communication skills and style lie—
tedious or compelling. As speakers,
The It Factor reiterates tactics we should
already be doing but sometimes don’t
and offers some new thoughts and
techniques to enhance our skills.
This book is about enhancing the
simple skill of hearing you, liking you
and creating the bond of trust. It’s not
a sales book, but it can dramatically
change how you approach sales and
the relationships created by your sales.
By Will Kintish
If you have ever
uttered the words of
the title to yourself
or aloud, this book
may be for you. Most of us know that
it’s unrealistic to expect instant business or
bookings from a single networking opportunity, but Will Kintish does describe an
“aha” moment that is a worthy goal. It’s
that instance when you hook on to a new
piece of information that could be helpful
to your business development.
I Hate Networking follows and guides
a reluctant networker named Brian from
the moment he receives a business-related
invitation through all aspects of the networking process. The guide hears Brian’s
concerns and talks to him about networking strategies. After describing the top
10 fears and concerns people have about
networking, the guide addresses each
concern with tips, scripts and examples.
I Hate Networking is a quick read.
While the non-traditional layout and
graphics of some of the book’s material
may appear less polished at first glance,
don’t let them distract you from finding
the “aha” that can help you the next
time you’re networking.
Kathleen D. Pagana PhD, RN
Pagana Keynotes & Presentations