Thoughtful observations on titles worth a look
Powerful, mind-blowing stories
As a right-brained,
left-handed creative
type, I found this
book’s title appeal-
A Whole
New Mind
(Penguin Group
2006)
By Daniel H. Pink
ing. Especially the subtitle, Why Right-
Brainers Will Rule the Future. Once inside
this easy read, it’s like déjà vu of a simple
model for a complex phenomenon.
Daniel Pink explains that our modern
world has been built on left brain, or
logical, thinking. He argues that era is
now over because of abundance, Asia
and automation. With convincing statistics and personal examples, he proposes
that we have entered the Conceptual
Age, because all the left-brain thinking
can now be done faster by computer
or cheaper overseas. The abundance of
choices in our environment has changed
the shopping experience from one of
logic to one of feeling; hence, the rise
of creativity and design.
Pink’s prescription for making it in
this new age includes one of our
favorite tools—the well-crafted story.
This book is mind-bending and exciting
if you count yourself as one of those
creative types. The chapter on “Story”
alone is worth the cover price. Pink also
provides resources for expanding your
right brain, and exercises that would be
fun to add to any workshop.
If your topic is business effectiveness,
careers, creativity or motivation, this
book is a must-read. I would loan you
mine, but I have many pages dog-eared
and highlighted, just waiting to include
a quote in my next presentation.
Catherine Jewell
www.CatherineJewell.com
Austin, Texas
If you have ever
found yourself
expounding to colleagues, friends and
family about how
successful your business is, how healthy
you are, how much your family members
understand and support you, and at the
same time are saying, “This is a crock.
What I am saying is what I wish my life
was like, and what I hope you think my
life is like, but in reality it is not, and I am
a big phony,” then The Power of Story is
for you.
You see, this book is not about the stories we tell others in our programs, and
how to make them better. This book is
about the stories we tell ourselves. And as
the author says, “Far too many of our stories are dysfunctional, in need of serious
editing.” In a step-by-step progression, the
author guides the reader into examining
The Power
of Story
(Free Press 2007)
By Jim Loehr
the “faulty assumptions we believe and tell
ourselves,” and then how to create “new,
reality-based stories that inspire us to take
action, and take us where we want to go
both in our work and personal lives.”
Just think. Won’t it be wonderful when
we can honestly say to others, “I love my
work and I’m passionate about speaking. I
love my family and I want to be healthy.
Yet there are several areas in my life which
just aren’t working for me, and sometimes
I try to fool myself into thinking they are.
Maybe you can tell me about your struggles too, and we can figure out some
things together.” Aha, now that’s success.
Barbara Braunstein
www.barbarabraunstein.com
Boca Raton, Fla.
READ ANY GOOD BOOKS?
If you have, why not write a review for
Speaker magazine? It doesn’t matter
if it’s hot off the press, a dusty classic
worth rereading or something in
between, we will consider it for a
future issue.
Here are the guidelines:
• The review should be approximately 150 words in length.
• The book reviewed cannot be
authored by an NSA member.
• The reviewer should identify the
value of the book to professional
speakers and others in the industry.
Send your review for consideration
to marsha@nsaspeaker.org.