Speaker - May 2008

Propose new resources. Share your resources with clients. Make your rolodex of people, places and things accessible to them, including experts, alliance partners, books, seminars, etc. When you’ve succeeded in creating this kind of value, your clients will say, “Thanks for recommending that person” or “I’ll check out that Web site tonight.”

Average Trainer versus Top Trainer AVERAGE TRAINER TOP TRAINER Erodes value Creates value Pleas for change Presents a case for change Makes presentations Provokes conversations Monologues Dialogues Assumes Assesses First , the skill set First, the mindset

Go the extra mile by following up with participants to ensure they are following this mantra by getting their input and providing feedback. This will enhance their performance. Keep in mind that to create more value and get more business, you must continually raise your own performance bar, too.

Do a Performance Check

In an effective training program, both the individual and the organization can maximize the ROI for their time and dollars. As a speaker and presenter, what you teach should be immediately actionable. You can make this happen by applying the three Ps of performance improvement— provoke, persuade and propose—so audience members will learn to think, act and win.

Daniel Grissom is an author, speaker and coach. He wrote the national bestseller Step Up!: How to Win More and Lose Less in Business. He has trained Google, IBM, Walgreen’s and several other blue-chip companies. Daniel can be reached at (312) 315-1591 or visit him at www.danielgrissom.com.

Vistage International Presents . . .

A Brand New You

NSA Jam Session: Branding & Promotion Lab May 2 – 4, 2008 Boston, Massachusetts Marriott Boston Cambridge

The Branding and Promotion Lab is designed for the speaker who has a desire to create or reinvent a distinctive brand. If you know your topic and you want to learn how to package and position your brand using the most lucrative business model—this Lab is for you!