engine results rankings will improve
dramatically.
Case in point: If you type “Ford
Saeks” into Google, the search engine
will deliver 20 pages of listing results
because my sites and SMM Web site
profiles are listed along with my videos
on You Tube. By including social media
sites in my online marketing efforts, it’s
difficult for people not to find me.
Words are Key
As you create your profiles, care-
fully think about your keywords.
These are words and phrases your
prospects might use to find you on-
line. It’s important to choose key-
words that you know people will
use to search for your services. Visit
www.wordtracker.com, or search
Google for “Google keyword sand-
box” for help in identifying your
keywords and key phrases. Google
Analytics can help, too—ask your
Web designer to see your statistics.
One of my other secret weapons is
www.SpyFu.com.
understanding and identifying
your specific keywords and keyword
phrases at all stages of the buying cycle—
from desire, to comparison, to selection,
to purchasing—is critical to your online
success. If you were a prospect, what
words would you type into the search
field? A vague keyword like “speaker” is
worthless because it is too broad and eas-
ily confused with car speaker or audio
speaker. You get the point.
benefits of using
Social Media Web Sites
for marketing
• expand your internet footprint
• Make it easier for prospects to find you
• improve your search engine rankings
• increase your listings on search engine
results pages (serps)
• establish yourself as an expert in
your niche
• enjoy greater networking
opportunities with colleagues and
potential prospects
• create a steady stream of targeted
prospects
Once you’ve written one profile or
posting, cut and paste it from a master
Word file or from content on your site
into the new profile fields. Each site has
tutorials and “how-to” sections to help
you benefit from its particular features.
Take the time to learn the purpose and
outcome of each site so you don’t abuse
its policies or procedures. Being savvy
takes only a few minutes of care-
ful review and click research to
identify how that site could in-
crease your business. To drive
traffic to these social media sites,
you must continually add value
by contributing content, videos,
blogs or posting comments on
specific topics.
The Blogs Have It
A blog is a separate marketing
method, but is worth adding to
your social media efforts because
it enables your site visitors to add
comments and create a dialogue as
you moderate the postings. A blog
is a tremendous way to boost your
search engine rankings because
