Here’s some cool trivia regarding
the Internet’s enormous impact
on consumer behavior:
the average consumer takes
34 hours,
19 minutes
from the time he/she first visits an
online retailer to make a purchase.
this is up from 19 hours and 11
minutes in 2005, and is due to
consumers shopping around for
better prices and data security.
some 90% of internet
users “moderately” or “highly
trust” information from
online acquaintances, while
only 4%
highly trust information
from vendors or advertisers.
u.s. advertising spending
on social media Web
sites is expected to reach
$1.38 billion
in 2008, up from $900 billion in
2007 and $350 billion in 2006.
47.2% of
consumers
say that magazines are more likely
than other media to get them
to do an online search, compared
to broadcast television (42.8%),
newspapers (42.3%) and cable
television ( 34.9%).
Almost one-half of
consumers (48%) have
more than one
personal email address, but 19%
give their work e-mail to marketers.
