Here’s some cool trivia regarding
the Internet’s enormous impact
on consumer behavior:
the average consumer takes
from the time he/she first visits an
online retailer to make a purchase.
this is up from 19 hours and 11
minutes in 2005, and is due to
consumers shopping around for
better prices and data security.
some 90% of internet
users “moderately” or “highly
trust” information from
online acquaintances, while
highly trust information
from vendors or advertisers.
u.s. advertising spending
on social media Web
sites is expected to reach
in 2008, up from $900 billion in
2007 and $350 billion in 2006.
say that magazines are more likely
than other media to get them
to do an online search, compared
to broadcast television (42.8%),
newspapers (42.3%) and cable
television ( 34.9%).
Almost one-half of
consumers (48%) have
more than one
personal email address, but 19%
give their work e-mail to marketers.