Many speakers ask, “Lesley, i don’t have
a brand. i need a brand. How do i get one
and where do i start?” Well, the fact is that
you do have a brand; namely, YoU.
BRANd
youRSElf
fRoM tHE
iNSidE
Your brand is not your logo or your color
palette. Simply stated, your brand image
is what people say about you, especially
when you’re not around.
it is how people feel about you before you
arrive at the event, or from reading about
you, or listening to a podcast, or seeing
your demo or a You Tube.com snippet. Your
brand is how people view you on and off
stage, face to face or in front of thousands.
