Speaker - September 2008

that Page. It will look something like this: www.your-website.com/your-blog’s-address/feed. WordPress usually makes the URL of the feed very simple. When you have that set up, the titles and summaries of your blog articles will appear magically on your Facebook Page. Now, visitors can read your Facebook Page and your blog at the same place.

5PROMOTE YOUR PAGE

Your profile, page, blog and RSS are ready to go. Now what? Start off by sending emails to your friends and clients about your Facebook Page, asking them to be your “friend.” Unlike profiles that are hidden behind the passwword protection, Pages can be seen outside of Facebook. This means they will be searchable through Google and your friends who are not yet Facebook members will see them, in addition to current Facebook members. Now comes the fun part.

›› Send out mass messages to groups of friends or clients you create. Choose words carefully and always avoid aggressive or “sales-y” language.

blogs and/or corresponding survey questions.

MyNSAIdea.org

Facebook
Connect and exchange information with the
NSA-member Facebook group.
NSA YouTube Channel
NSA headquarters and members can post,
share and comment on business-related
videos on this YouTube channel.
youtube.com/user/NSANational
NSA Meetings Blogs

NSA will have a blog page for every meeting, enabling members to blog before, during or after meetings. In fact, five NSA members blogged about their experiences at the 2008 Annual Convention in New York. Read their commentaries at nsameetings.wordpress.com

›› Notify contacts when and where you’ll be speaking with event notices.

›› Include a link to your main Web site from your Pages.

›› Take notice of upcoming birthdays (usually shown on the right side of your profile) and send short birthday wishes. After all, we all love to be remembered on our birthdays!

›› Create Social Ads and market
directly to people within Facebook.

Think Google Ad Words on steroids: You use actual demographics to select those who see your ad, not simply keywords. The result is extremely powerful, targeted marketing.

›› Update your status daily. Notifications will appear on your friends’ mini-feed informing them what you’re up to. Get creative and tell them what you’re working on or give a domain name instead of a one-word description like “working hard” or “happy.”

›› Open a Twitter account and use the Twitter application in Facebook to update both applications at the same time. You wouldn’t believe how many people “follow” other people. Who knows? One might just be the next person to hire you.

›› Upload a two-minute or less video to You Tube.com and then upload it to your Facebook account using the video application. Send out a reminder for friends to check it out, and take time to respond to any comments they might leave.

›› Keep your blog updated and be sure to have the RSS reader on your Page.

Is There More?

You betcha. This is only the beginning. You need to learn and practice proper social Web site etiquette, such as keeping your jargon in line with the softer, more social type found on Facebook. If you start shouting, no one will listen.

You also can prove your authority in your industry and build credibility by solving problems wherever you can, and referring people to products or services that aren’t always your own. You’ll establish a reputation for being a straight shooter, and someone with whom people want to do to business.

Charles Seymour, Jr., is a social marketer, a community builder and a frequent speaker. He has 41 Web sites and consults with entrepreneurs about their marketing. For additional information and a checklist of resources, please visit this special site tailored just for NSA readers: www.Get ThemOff TheRaftMarketing.com/nsa.