In my 17 years at NSA, there
have been many changes—both
in the association and in the
speaking profession overall. But
one thing remains constant: our
members’ continued dedication
to freely share trade secrets, experiences and successes for building stronger businesses.
There are not many industries in
which competitors care about each
other the way NSA members do. When
I attended one of my first NSA meetings, Tony Alessandra, PhD, CSP,
CPAE, openly shared his detailed marketing plan and its successful results.
Later, when asked why he just gave
that knowledge away, he explained
that sharing information creates new
marketing standards for speakers, and
motivates him to continually develop
innovative ways to stay ahead of the
Tony’s example underscored the philosophy of NSA
founder Cavett Robert, CSP,
CPAE, for rallying speakers to
join NSA until his death in 1997.
According to Cavett, there is
no greater teacher than
sharing experiences, his goal
was to create
a bigger pie
paid speaking opportunities—and his
In the past 35
years, one princi-
ple has been the root of NSA’s success.
The unselfish sharing of our members
continues to build a bigger, stronger and
more ethical profession. This behavior,
in turn, creates more speaking opportunities. I challenge all NSA members to
learn from each other by sharing their
experiences and secrets for success.
We are amid uncertain
economic times. We have
weathered other challenging times, and will ride
through this economic
storm by sharing and caring
for our profession and fellow speakers. What can you
do to create a bigger pie so
you can get a bigger slice of
it? Make greater attempts
to attend chapter meetings, present sessions to your peers, write an article, or
give a teleseminar. Your knowledge can benefit others.
The following opportunities also allow you to connect with other NSA members, without the expense of
attending a national or chapter meeting.
such as Black
NSA, the NSA
NSA, Tall Women’s PEG, Speaking
Eagles, the Cigar PEG, and a variety of
mastermind groups. Visit the networking groups page on www.MyNSA.org
for more information.
Join a PEG. NSA Professional Expert
Groups (PEGs) used to focus solely on
printed newsletters and sessions sched-
uled at NSA’s meet-
ings. Today, the in-
person meetings are
secondary to some of
the exciting telesemi-
nars, online publi-
cations, and social
networking sites that
speakers have devel-
oped through NSA.
Call NSA headquar-
ters at (480) 968-2552 to find out how
you can get involved.
Go online. Are you on LinkedIn or
Facebook? Many NSA speakers connect via social networking sites. NSA
sponsors a variety of groups on these
and other sites so you can communicate
with fellow speakers any time of day.
Select the site of your choice and join
the conversation. If we aren’t already
there, NSA can establish a presence on
your social network.
In difficult times, it is sometimes
more comforting to connect face to face
to learn from OPE. I look forward to
seeing you at an NSA meeting or event
to learn from you.
There are not
many industries in
care about each
other the way NSA
Stacy Tetschner, CAE
Executive Vice President and CEO
National Speakers Association