the microphone! For my presentation,
I’m taking a chunk of a bigger message from my Keeping the Fires Lit keynote. To get there, I’m using what I
call the gold pan effect, which is swirling the best things around for the next
few months until all I’ve got are the
nuggets.”
UPCOMING BOOK: “It’s an inspirational
novel, but the title is classified until I
finish writing it!”
WEB SITE: nativediscovery.com
6
Scott Halford, CSP
TITLE: Impacting Audiences—Creating
Behavioral Changes
WHAT TO EXPEC T: “There’s neurobiology
behind how people change, and it’s not
typically as simple as many of us make
it. My goal is to provide some strategies on how you can change your audience deeply with what we know about
the brain. Ironically, we want our audiences to become lost, because then they
start overriding certain survival systems
and come up with their own answers
instead of ours.
“Even in a short format, these presentations need to have a beginning,
a middle and an end. Given that we
know a ton about neuroscience that
absolutely drives our audiences into
successful behaviors, it’s enough time
to deliver the one key thought that
can get you jazzed about the information and help you along the way. For
that matter, I’m excited about getting
lost in the information myself—to live
the point I’m trying to make!”
RECENT BOOK: Be a Shortcut: The Secret
Fast Track to Business Success
WEB SITE: scotthalford.com
7
David Nour
TITLE: What’s Next with Social
Networking?
WHAT TO EXPEC T: “You’re on LinkedIn,
Facebook and Twitter, but what’s
next? The ultimate power and
promise of social networking is a
platform for mass collaboration—
and the ability to identify key opinion leaders faster and nurture critical relationships with value-add in
every interaction. From ‘
co-opeti-tion’ in content and product development to ‘pre-mortem’ in engagement delivery, it’s also transforming
the speaking profession.
“The REAL Rally format has to
be that much more engaging. It’s
definitely a challenge to ask professional speakers to get their key
points across in 25 percent of the
usual time—after all, we like to
speak! To prepare, I’ve been watching a lot of interesting TED videos,
which illustrate the importance of
visual content.
“My goal is to offer content-rich
value in a condensed version, and
leave the audience wanting more—
which, luckily, they can get by participating in the technology track dedicated to social networking.”
UPCOMING BOOK (2010): Enterprise Social
Networking
WEB SITE: relationshipeconomics.net
8
Valorie Burton
TITLE: Live with Purpose,
Communicate with Confidence
WHAT TO EXPEC T: “Authentic confidence
is essential for every great speaker.
I’m going to reveal how to regain
confidence in the face of doubt, and
how to reignite the passion that first
led to choosing a career in professional speaking.
“Because of the short format,
I’ll focus on five or more key principles that the audience must take
away with them. In contrast, my
usual keynote presentation is usually filled with engaging stories or
real-life scenarios that would make it
more practical for the audience. To
develop the content, I’m depending
on interaction with audience members at other speaking engagements
and coaching clients, who provide
helpful feedback and are good indicators of what the audience may
need.”
RECENT BOOK: How Did I Get So
Busy? The 28-Day Plan to Free Your
Time, Reclaim Your Schedule, and
Reconnect with What Matters Most
WEB SITE: valorieburton.com
9
Keith Ferrazzi
TITLE: Who’s Got Your Back—
Building Meaningful Connections
WHAT TO EXPEC T: “Even though it’s
only 15 minutes long, my presentation will be highly interactive. And
here’s my promise: It will fundamentally change the way you think
about your professional relationships. By the end of it, you’ll have
picked up some critical new skills
in bonding relationships, and you’ll
have a chance to do some active
learning with the other attendees.
What you experience will increase
your return on investment for the
entire conference. I know that’s a
big promise, but I plan to deliver.
“The brief format is an intriguing challenge, since I usually speak
for 90 minutes. I’ll probably look
to the 50,000 or so people on our
GreenlightCommunity.com Web site
for ideas on honing the material—if
I can only do one thing, what would
they like to see?”
CURRENT BOOK: Who’s Got Your Back
WEB SITE: ferrazzigreenlight.com
Jake Poinier has been a
full-time freelance writer
since 1999. His magazine
and newspaper credits
include articles in USA
Today and Golf Illustrated. Poinier can be
reached at jpoinier@cox.net.