speakers can improve
skills. Here’s how
to get out of the
corner and into the
Recently, I spoke on the topic of networking at
a conference of top-producing insurance sales
leaders. When I asked attendees about their
specific questions on networking, I was quite
surprised by their naivete based on their high level
of professionalism in their industry. Many seasoned
professionals in other industries, including meeting
planners and speakers, also have similar questions
about networking. My point is: Being a dynamic
speaker doesn’t necessarily mean you’re great at
Here is a sampling of the questions and answers
from that conference session:
How do i open a discussion at an
event or meeting if i don’t know anyone?
The easy way is to approach someone who is alone.
This person, who is probably wondering the same
thing, will be grateful for your interest. Introduce
yourself and ask him why he is attending the event.
Ask him what he does, how he does it and—my favorite question—how he markets his business. If you’re
lucky, he’ll reciprocate with the same questions.
Sometimes, I don’t even mention work—I’ll talk about
the big ball game last night or another event that might
make for fun conversation. If you’re having fun, it’s
easy to parlay your conversation into business. And it
doesn’t have to be right there at the event. You can
follow up with this individual at a later date.
By mIChael GoldBerG