Even experienced
speakers can improve
their networking
skills. Here’s how
to get out of the
corner and into the
conversation.

Recently, I spoke on the topic of networking at a conference of top-producing insurance sales leaders. When I asked attendees about their specific questions on networking, I was quite surprised by their naivete based on their high level of professionalism in their industry. Many seasoned professionals in other industries, including meeting planners and speakers, also have similar questions about networking. My point is: Being a dynamic speaker doesn’t necessarily mean you’re great at networking.

Here is a sampling of the questions and answers from that conference session:

How do i open a discussion at an event or meeting if i don’t know anyone? The easy way is to approach someone who is alone. This person, who is probably wondering the same thing, will be grateful for your interest. Introduce yourself and ask him why he is attending the event. Ask him what he does, how he does it and—my favorite question—how he markets his business. If you’re lucky, he’ll reciprocate with the same questions. Sometimes, I don’t even mention work—I’ll talk about the big ball game last night or another event that might make for fun conversation. If you’re having fun, it’s easy to parlay your conversation into business. And it doesn’t have to be right there at the event. You can follow up with this individual at a later date.