FEATURES
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16 Speed Thrills
NSA introduces the exciting REAL Rally, which will
set the pace for the 2009 Annual Convention.
By Jake Poinier
20 Is Your Web Site Springing a Leak?
Detect and plug “holes” to prevent prospective
clients from going down the drain.
By Philippa Gamse, CMC
24 No, We Don’t Want a Cookie
Learn how to capture the attention of Generation Y,
and tap into 70 million potential customers.
By David Siteman Garland
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28 How to Network Effectively
Even seasoned speakers can benefit from these basic
tips to take them out of the corner and into the
conversation.
By Michael Goldberg
32 Recession-Proof Your Speaking Business
Why it’s important to keep your name top of mind
during tough economic times.
By Pam Lontos, MA, CSP
COLUMNS
DEPARTMENTS
6 Reality Check
Putting a fine point on
the speaking industry
8 It’s Your Business
Advice for enterprising
speakers
10 Relevant Resources
Time-saving tools and
technologies
12 Welcome to My World
A snapshot into the
lives of the people
who hire us
14 What Would You Do?
Casting a reality check on
real-world conundrums
34 Beyond Borders
Exploring culture,
countries and
comfort zones
36 Turning Point
A career-changing
moment or experience
42 Real Funny
Quips, tips and
parting shots
4 News from Headquarters
38 Calendar of Events
40 Index of Advertisers
