You may be thinking that you can’t afford a big advertising
campaign. But even if your wallet is a bit thin and advertising
isn’t possible, you can get great results with some carefully
planned publicity. In a recession, competition between speakers is greater than ever. Publicity helps you get that extra
celebrity and credibility so you can stand out and get hired.
Keep your Ball Rolling
Maintain the momentum of your current publicity efforts.
If you stop marketing yourself and try to resume when the
recession ends, you’ll be starting over from scratch. Here
are some sure-fire ways to keep your publicity efforts going
strong, even during difficult economic times.
1Write articles for trade and association magazines to keep
your name circulating within your niche areas. Aim to
write one article every two months. You can submit the same
article to multiple publications if you offer it non-exclusively.
2If you have a strong opinion about something in the
news, write an article about it and submit it to newspapers. Even if you hold an unpopular view, put it out there.
3Become an expert source for newspaper and magazine
writers in your area. E-mail or call editors to find out
what stories they’re working on. If you can provide information or insights on any of their hot topics, offer it freely so
you can get quoted.
4Update your Web site and blog with new information
and articles. Also, post updates on Twitter, Facebook
5Publicity is an inexpensive way to stay in front of your
clients. Many of your competitors will cut back on marketing now, so by staying strong and true to your course, you
will stand out when the competition thins out.
6Show clients why you are the best speaker for your
topic. Credibility does that for you, and promoting
yourself with public relations builds that credibility. You
never want people to wonder, “What ever happened to
(your name)?” By staying front and center and top of mind
with your clients, you’ll position yourself for success.
Pam Lontos, MA, CSP, is president of PR/PR, a public
relations firm that works with speakers, authors and
experts. She is the author of I See Your Name
Everywhere. PR/PR works with established speakers,
as well as those who are just launching their career.
For more information, contact Lontos at Pam@prpr.net or call
(407) 299-6128. To receive free publicity tips, go to www.PRPR.
net and register for the monthly e-newsletter, PR/PR Pulse!
If you are interested in the
professional speaking profession and
are currently working toward this
goal, you may be eligible for an
NSA Foundation scholarship.
Four $5,000 scholarships are available
to junior, senior and graduate
students. For the latest criteria and
application, visit MyNSA.org and click
on the Foundation Scholarship link.
Deadline for application: June 1, 2009
Please direct prospective applicants
to our Web site listed above, or call
Diane Paradise at (480) 968-2552
for more information.