A snapshot into the lives of the people who hire us
tions from other association executive
directors, and we work with speakers’
bureaus. I also am fortunate to see some
speakers present live. When none of
these avenues yield the right speaker for
a topic, we turn to the Internet.
the dirt on
do you like working with bureaus?
I enjoy working with bureaus when
they provide good service. We ask a little bit more of our speakers than many
other organizations do. We request
three articles and a half-hour video session outside the meeting room. The
bureau folks who help us facilitate that
really provide great service.
When it comes to hiring
you get what you pay for,
according to Anthony
Trombetta, director of
sales for ISSA, The Worldwide Cleaning
Industry Association. He came clean
with Ed Rigsbee, CSP, on his decision-making process for selecting speakers
and the corresponding fee ranges for
speakers of all levels.
selling author Jim Collins, and Rudy
Giuliani, New York’s famous lawyer,
businessman and politician.
What is the fee range for your keynoters?
The keynoter fees start around $50,000
and climb to $100,000.
Ed Rigsbee: How long have you been
hiring speakers for the international
Sanitary Supply Association (iSSA)?
Anthony Trombetta: I started about nine
years ago when I became ISSA’s director
of education. I was promoted to director of sales two years ago, and the education department remained under my
umbrella. Currently, I work on speaker
selection with my director of education.
tell me about your own professional
We will use the typical search engines,
How many general sessions do you offer,
visit bureau sites and the like. When
we visit a speaker’s Web site, we want
video immediately available, and we are
looking for content such as program
titles and descriptions. We also look
for recommendations from past clients.
I’ll overlook an ordinary Web site if
the speaker has a great video, and I can
see that he or she really knows how to
engage an audience.
and what is the fee range?
We put on about 20 to 25 general session programs each year, using 15
to 20 speakers. The
fees for professional
I hire professional
speakers range from
$2,500 to $7,000. For
of the quality of their
speaker, we offer a sti-
programs. You get
pend of about $500.
what you pay for.
Most speakers only
present one session,
but about 20 percent present twice at
does iSSA hire only one keynoter for its
annual educational meeting?
Yes, we generally want our keynoter
to be a household name, so we select
celebrities and political figures. We also
hope that a highly recognizable keynoter will help draw attendance to our
meeting. Recent keynoters were best-
How do you select your general session
I belong to several industry groups,
such as the National Association of
Wholesaler-Distributors (NAW). At
meetings, the topic of speakers is always
on the agenda. I get recommenda-
What kinds of general
wow your attendees?
When ISSA moved from
being a distributor to
an industry organization, our meeting stake-
holders became much more diverse. Our
attendees are distributors, manufacturers, contractors, agents/reps and end
users. So, now we offer a mix of motivational, inspirational, interactive and
high-content general sessions.
How can a speaker, or a speaker’s staff,
build a relationship with iSSA?
The first step would be to email a