SET TING
the STAGE
HOW TO KEEP THE AUDIENCE COMFORTABLY
FOCUSED ON YOUR PRESENTATION
by KevIn hogan, Psy.d.
The feedback is in. Although
the attendees loved you,
their overall experience at
your event was less than
satisfactory. So what went
wrong? Before you jump to
the conclusion that your pre-
sentation was a total flop,
take comfort into consideration.
To keep people happy, you must make them com-
fortable. Whether it’s the room temperature, the seat-
ing arrangement or the lunch menu, comfort is key to
creating a positive, memorable experience. Fortunately,
there are many ways you can ensure they’ll keep com-
