>Why this speaker was selected: Book-ability, real-world, creativity, longevity, level of success, customized
presentations
>fee range: $30,000 for a one to three-hour event
>topics: Sales, buying motives, customer loyalty, the “YES!”
attitude
>Average number of speaking dates annually: 100
>Number of years in the business: 15
>Business model: Gitomer describes his organization as “an
enterprise company that focuses on long-term relationships
with our customers.” “I go to annual events to pass an audition to provide more training opportunities for companies.
I only do customized training and programs.”
>What sparks your passion? “After a year of writing, people
began asking me to
speak—and I found
out that I loved it.
I love communicating. I love making people laugh. I
don’t feel like I give
a ‘speech.’ I feel like
I give a performance.
And there’s a huge
difference.”
>What makes you
“hot”? Gitomer says
his efforts to con-
stantly update and
personalize his mes-
sage have been criti-
cal to his success.
ages are customized
and personalized, they’re always ‘hot.’ I
haven’t given a ‘cold’ speech in 15 years.
My message is always changing.”
>other cool information: “I give
value first. I help other people. I
strive to be my best at what I love
to do. I establish long-term rela-
tionships with everyone. And I
have fun. I do that every day. I con-
sider myself the best at what I do
because I have remained a student
of what I do.”
The People
Whisperer
amanda Gore, CsP
>Why this speaker was selected: Book-ability, skills, fees
>fee range: $18,000 (USD); $11,000 (AUD). “There’s a big
difference in what the market will pay!”
>topic: Perceptonomics: How to get radical results in a
heartbeat—a term she coined to describe the economics of
perception.
>Average number of speaking days annually: In the United
States, 80 over eight years; in Australia, 80 to 90 per year.
>Number of years in the business: 25
>Business model: In addition to speaking, books, DVDs and
product sales are key. She uses magic wands, kangaroo headbands, heart-shaped sunglasses and finger puppets to convey concepts. “People remember silly things, and if you give
them permission to be silly, too, they love it,” Gore says.
>What sparks your passion? “It really is a calling—I know
deep in my heart that it is what I was put on earth to do! I
had always been a teacher in everything I did, and had written a book. Someone asked me to present at a conference of
30 people, and the emcee said I should be a speaker. Later,
I asked, ‘What’s a speaker?’ He mentored me into the business and the rest is history.”
>What makes you “hot”? “I do it in a spirit of service and no
ego, and I try really hard to help the meeting planner and
client get the best out of the audience. I contribute as much
as I can with timely, fresh, relevant ideas and interactive
energy. I have fun and, therefore, the audience has fun.”
>other cool information: “Over the course of 25 years, I have
learned to mesh my stage self with my real self—so what you
see is what you get. When I started out, my mentor told me
to stop being a missionary. I was offended and insisted, ‘I am
not!’ But what I realized is that I was so passionate, I was shoving my message down audiences’ throats. Now, I offer it to
them and allow them to choose what will work in their lives.”
