16
16 The Freeconomics of
Speakonomics
Best-selling author and
trend watcher Chris
Anderson explains how
speakers can apply “zero
pricing” tactics to their
businesses for big payoffs.
Jake Poinier
FEATUrES
22 Tools of the Trade: From a Bureau’s Point
of view
Want to get noticed and get more
bookings? Create a dynamite
online video.
By Jessica Kizorek
26 virtually the Same: How to Take Your Brand
Online
A clean, high-tech Web site that
reflects;your;offline;image;will
keep visitors (and clients) coming
back for more.
By Sara Canaday
30 Fresh Insights on Web Site Design
Three Web design experts weigh
in on how to revamp your site to
attract and retain more visitors.
26
COLUMNS
6 Reality Check
Putting a fine point on
the speaking industry
8 What Would You Do?
Casting a reality check on
real-world conundrums
10 Welcome to My World
A snapshot into the
lives of the people
who hire us
30
12 Relevant Resources
Time-saving tools and
technologies
14 It’s Your Business
Advice for enterprising
speakers
34 Beyond Borders
Exploring culture,
countries and
comfort zones
35 Turning Point
A career-changing
moment or experience
38 Humor Me
Quips, tips and
parting shots
DEPARTMENTS
4 News from Headquarters
36 Index of Advertisers
37 Calendar of Events
