Speaker - March 2010

A positioning strategy behind the world’s most successful speakers, including Donald Trump, Robert Kiyosaki, and Suze Orman, branding yourself as both author and entrepreneur seems like a marketing must for all speakers seeking to share their expertise, grow their personal brand and their business.

means to publish your book, gain exposure by the millions, and ultimately, become the recognized expert in your field.

Build your brand and grow your business

Sure, you’ve thought about it—having the credit “best-selling author” accompany your name. The prestige, immediate credibility, and competitive advantage that come with authoring a book are undeniable, and it’s no secret that published speakers command higher fees.

“We help speakers share their expertise
through publishing a book, and then we
work with them to use that book to
further define their identity, establish
their credibility, build their reputation,
and grow their business,” explains
Leanne Harvey, director of marketing,
Entrepreneur Press. “We do this using
the reach, media exposure, business
partners, and publishing expertise of
Entrepreneur—something that no other
publishing option can compete with.”
Chances are you’ve already considered
taking your message from the stage to the
page, but have been stumped by what to
do next.

Combining Entrepreneur magazine’s
readership of three million, and
Entrepreneur.com’s six million unique
visitors per month, with a multitude
of esteemed online business partners
including AOL.com, MSNBC.com,
FoxBusiness.com, and WashingtonPost.com,
Entrepreneur offers “author-preneurs”
invaluable face time with millions of
potential clients worldwide.

-Glenn Croston, author of 75 Green Businesses You Can Start to Make Money and Make a Difference and Starting Green

Is your goal to build your reputation, increase your recognition and grow your business? If so, a self-published book hiding in the back of a room isn’t going to do the trick. Knowing this, Entrepreneur Press, a leading publisher in the small to midsize business category, developed a new publishing option: Entrepreneur House Authors.

Entrepreneur House Authors is a full-
service, publishing and marketing
solution perfect for speakers seeking to
grow their brand and their business by
leveraging their book. Under this
innovative publishing program,
Entrepreneur Press and its parent
company Entrepreneur Media Inc.
present visionaries, like you, with the
“Working with Entrepreneur Press has
given me the opportunity to broaden
my online platform and in turn, grow my
business and my company,” says Susan
Gunelius, author of Kick-Ass Copywriting in
10 Easy Steps. “Little did I know that
partnering with Entrepreneur Press would
lead to my becoming a featured columnist
on Entrepreneur.com reaching millions
of readers per month. My relationship
with Entrepreneur Press has opened a
multitude of doors for me to network
with people around the world, share my
passion and expertise about marketing,
branding and copywriting, and grow my
business significantly.”
Partnered with Entrepreneur Press,
speakers seeking publishing success get
the editorial benefit of working with a
traditional publisher and the backing
of Entrepreneur Media, Inc. a respected
voice in the media community and
trusted brand for more than 30 years.

“The team at Entrepreneur Press has literally helped me create an entirely new brand and career. No other publisher I have worked with so fully supports their authors with publicity, marketing expertise, and the type of creative brainstorming that comes with only the best of the best,” says Dr. Dani Babb, author of Finding Foreclosures and The Online Professor’s Practical Guide to Starting an Internet Business. “Without their expertise, incredible exposure, early assistance and believing in my work with a real strong partnership, I would have had a much tougher road to get to this place today. Thanks to Entrepreneur kicking off things, I have a two hour weekend show on Entrepreneurship on Fox Business and am the go-to person for numerous national media outlets. They are THE BEST!”