Take a
Stand for
YOUR
BRAND
Want to stand out?
Take some cues
from sales trainers
Kim Duke and Stuart Gray.
Abrand is not a logo. It’s not a brochure or an ad. And it’s definitely not a slogan. So, what the heck is it then? As speakers Kim Duke and Stuart Gray
explain, a brand is an experience—a culmination
of all the ways you reach your audience. And each
touch point—your Web site, business cards, ads,
e-newsletters, voicemail messages, trade-show
booths, everything—should be a consistent expression of that brand.
Both Duke and Gray are sales trainers and
speakers with unique, memorable brands. She’s
the Sales Diva, and he’s a Blue Collar Sales Guy.
From their brand names alone, you probably
already have a picture of who these people are and
the kind of businesses they run.
They know it doesn’t happen overnight, but
Duke and Gray have reaped the rewards of creative branding. Whether you’re just getting started
or are considering a brand overhaul, their experiences can help serve as a roadmap.
