theme, Andy Griffith, and there’s
always the classic: Jaws. Even young
audiences know that one.
Often, we ask attendees what their theme
song is. Sometimes I’ll perform a theme
song for the group because I find it creates a
sense of joy, nostalgia and connection.
Molly goes into the audience and
interacts with people, often getting them
to sing on the spot. We’ll banter back
and forth from audience to stage, and it’s
always funny because it’s created in the
moment, so it’s fresh and customized.
Molly’s book, Improvise This! How to
Think on Your Feet So You Don’t Fall on
Your Face, is a great resource for ideas.
David Glickman does something
similar in his performances. He often
writes customized parodies for his
clients. By incorporating music and fun
into his program, he becomes memora-
ble. As Joe Calloway, CSP, CPAE, would
say, he becomes “a category of one.”
I wrap an entire keynote around a
song, “Amazing Things,” which I co-
wrote with Jana Stanfield, CSP. All of
crowds with music
the stories and concepts go back to this
one song. Everyone in the audience gets
a CD, or I sell them in the back of the
room, which reinforces the message.
The bottom line is connection. That’s
why I love music and humor. It’s hard
to find an audience that doesn’t respond
to this type of presentation. Making the
connection makes the difference.
After all, isn’t that what we’re
More aBout MeGon
Megon McDonough entertains and
inspires audiences with her music,
world-class voice, and humorous, heart-warming stories. With 10 solo albums
to her credit, and nine compilation
CDs, she is recognized as a critically
acclaimed songwriter and performer.
McDonough’s message of encouragement and positive interaction leaves
audiences feeling empowered and
enlightened. Visit www.megonspeaks.
com, www.megonmcdonough.com and