“i Realized i needed to be viewed as a consUltant and not as a tRaineR with
my taRgeted clientele.”–liz webeR, cmc, mba
she reviewed other speakers’ websites,
devoured Speaker magazine and listened
to Voices of Experience. She held to her
conviction by declining work on topics
and projects that didn’t fit into her three
areas of focus.
Weber points to tangible benefits
from “picking a lane.” It changed her
stress level, and she was more focused
on closing the right types of long-term
clients. “The more I focused on my three
zones, the stronger I became with the
topics in those zones,” she says. “I was
getting deeper by being more focused and
enjoying the subject matter more.”
Think of reinvention as your job
security. In the famous words of
Aristotle, “To know and not do is the
same as not knowing.” The universe
rewards action, not good intention. So,
as Steve Rizzo would say, “Get off your
butt and do something!”
Kelli Vrla (Ver-lah), CSP, CRM, a Texas-based corporate commu- nications consultant, has enlightened and “entertrained” thousands in the United States,
Europe and Central America with her festive,
content-filled programs. Vrla shares more than
30 years of lessons and experience: 16 years as
a broadcast sales executive in radio and 14
years as CEO of her own people development
firm. She is most proud of her GPE designation:
Greek Pastry Enthusiast. (Baklava is her favorite
food group.) Visit www.KelliV.com
Weber decided to focus on
and market just three main
services and topic areas.
the Reinvention staRteR pack
what to ask:
what types of clients do i enjoy working
with the most: industries, departments,
level of employees, job titles?
what topics do i present that really
“click” with my clients?
what topics allow me to go deep on the fly?
which topics do i really know?
how do i provide exceptional service to clients?
what to do:
live in new and different places
research new topics
craft new speeches
foray into unfamiliar locales
experiment with new learning styles