be well received by an organization that
experienced recent layoffs. In that case,
it would be more appropriate for a
speaker to sit down and empathize with
It takes about 300 programs until
speakers have any sense of what
really works, according to Emmerich.
She is involved in all aspects of
producing a successful program,
including seating, lighting, promotional copy, program packaging and
In working with meeting planners
to promote their events, Emmerich’s
goals are to help fills seats, do a phenomenal job transforming people’s
lives when she’s there, and ensure
the success of future events based on
• When time’s up, yell “Who’s hot?”
“People are so excited and in the
moment, they forget their fears,”
Emmerich says. “It allows them to feel
successful at what they do.” She adds
that the key is making attendees feel
brilliant and confident.
After Emmerich delivers a presen-
tation, it is not uncommon to witness
attendees crying and hugging each
other. They even approach her to laud
the impact of her session. “People tell
me they’ve been in therapy for years,
and my session was more meaningful to
the harder the fall,” Emmerich says.
Even the toughest corporate audiences
in the world are eating out of her hand
by the end of her sessions.
“Engaging” Presentation Tips
presentation uniquely “you.”
with who you are, it will look silly.
ask someone with comedic talent to
write some lines for you.
to make a point.
try something new. It may be your most
powerful material yet.
ENERGIZE THE AUDIENCE
Many people fear speaking in front of
groups. But, at Emmerich’s events, even
the most timid end up grabbing the
mic. She uses the following exercise to
keep things rolling:
• Teach a point through a story
or an analogy.
• Solidify the point.
• Divide attendees into groups and give
them very specific instructions.
• Ask them to come up with ideas
in a short period of time (two or
eliminate the drama and self-sabotage
they have normalized,” Emmerich says.
She was particularly touched when
a senior-level bank executive who had
attended several sessions buried her
head in Emmerich’s neck and sobbed,
thanking her for transforming all areas
in her life (job, husband, children).
Not everyone embraces Emmerich
at the onset. “I’m used to walking into
audiences with people rolling their eyes
and crossing their arms. It’s the racket
they play out daily and I’m there to
bust that racket. The tougher they are,
ON A PERSONAL NOTE
Emmerich practices what she preaches.
Two of her children have interned in her
business, The Emmerich Group, Inc.,
and attended the Kick-Butt Kick-Off®.
They hold Emmerich and themselves
accountable to the lessons she teaches.
But even a powerhouse like
Emmerich needs downtime to maintain her balance and regroup. She
practices rituals, such as running
around the lake near her home in
Minnesota, relaxing on her screened-in porch with its tinkling chimes,
and enjoying Friday night dates with
her husband. Although she seldom
turns on the TV, she admits to watching HGTV because she loves seeing
transformations in all forms, such
as redecorated rooms or remodeled
houses. It’s all about change for the
positive—whatever form that takes.
True to form, Emmerich obviously
lives and breathes the lessons of transformation she imparts in her audiences.
Speaker magazine editor-in- chief Barbara Parus also is a fan of transformation, HGTV and Emmerich’s book, Thank God It’s Monday! Contact her