“I don’t want the usual stuff that
people spit out. I want to know what’s
between the lines,” Emmerich says. “I
want to know why employees aren’t
playing nicely in the sandbox.”
Specifically, she delves deeply into
distinctions about the “players” so she
can heal them by asking probing ques-
tions, such as:
• What do their negative behaviors
• When did those behaviors start?
• How do these behaviors impact people’s psyches and the results of the
• Is the breakdown at the middle-management level or is it a senior
leadership breakdown, or both?
Only by getting to the heart of
matters can Emmerich help clients
To underscore this point, Emmerich
cites her “Kick-Butt Kick-Off®” strategy,
which creates immediate culture shifts
and achieves tangible results. In the afternoon, she meets with everybody in the
organization who manages people, and
completely changes the way they relate to
each other and their direct reports.
In the evening, she invites everyone in the company, from the board of
directors to the workers sweeping the
street in front of the building, to a fun-filled, high-energy session, where they
commit to eliminating mind games and
unacceptable behaviors and make commitments to each other about how they
will blow away customers.
“I get them to commit to holding
each other accountable for the promises
they make at the event,” Emmerich said.
“When attendees walk in the door,
She advises speakers not to be
playful just for the sake of being playful
because that just looks goofy and the
audience will never take you seriously.
“I’m all about fun with a purpose,” she
says. “You can’t just be fluffy and fun.
You must deliver solid content and tie
fun into celebrating massive results.”
Years ago, Emmerich heard two
speakers remark that professional speak-
engage their employees to achieve
desired outcomes. When booking
new business, however, she must be
convinced that the organization is com-
mitted to having a breakthrough. “I
don’t want to just go in and make a
speech,” she says. “I want to make an
impact on the audience and see a trans-
formation. My calendar is too full to
accept a simple speech. I want to work
with organizations that are commit-
ted to a massive results change. I know
I can consistently deliver…but I need
their commitment for this to work.”
THE WOW FACTOr
Emmerich introduces her “wow”
factor long before she walks on stage.
She works with the event planners to
control everything from room setup
to music choices and lighting to create
a fun atmosphere. Her presentations
complement her playful personality.
Attendees are welcomed with upbeat
music, balls flying through the air, toys
and interesting props on the tables and,
most important, managers who are
acting powerful and playful. “We have
to have them at ‘hello.’”
ers fall into two categories: content or
entertainment, but not both. Emmerich
disagrees wholeheartedly. “That’s a
bunch of baloney—you’d better be both
if you want results!” she says.