Jerry Garcia, legendary leader of The Grateful Dead, said, “You
do not merely want to be considered just the best of the best.
You want to be considered the only ones who do what you do.”
That is great marketing advice for anyone. In the highly
competitive world of public speaking, the ability to engage
an audience is critical for speakers who want to differentiate
themselves in the marketplace. It gives them an edge, whether
they keynote, train, offer teleseminars/webinars, or want to
move from being authors to speakers.
So, what makes a speaker engaging? According to “the
world’s funniest guitar virtuoso,” Mike Rayburn, CSP, “It is
not a monologue; it is a dialogue. The less you are ‘
presenting’ and the more you are in the moment, coming through
you rather than from you, the better you will be.”
