Speaker - January/February 2011

Since 1973, NSA has provided resources and education to advance the skills of its mem- bers. Today is no different. Entrepreneur Press, a leading publisher in the small and midsize business category, is partnering with NSA to provide members with an open door into the publishing community.

“A great next-step positioning strategy
for a speaker that’s passionate about shar-
ing their expertise is to become an author,”
says Leanne Harvey, director of marketing
for Entrepreneur Press. “Publishing a book
is the ideal way to carve out new opportu-
nities, and command higher fees.”
“Without the benefit of guidance,
many aspiring authors have put their plans
on hold because they just aren’t sure how
to proceed—should they seek out, or hold
out, for a traditional publisher? Is self-pub-
lishing the right solution for them? We’d
like to provide support to NSA members,
serving as a resource to help them make
informed decisions in regards to acheiving
their publishing goals,” adds Harvey.

Entrepreneur Press, the book publishing arm of Entrepreneur Media Inc., offers both traditional and hybrid publishing models. As publisher and premium sponsor for the NSA, Entrepreneur Press will provide NSA members with valuable information on the publishing process, solutions to overcome potential barriers, and opportunities to move their publishing projects forward.

In light of this exciting new partnership the team at Entrepreneur Press answered a few pressing questions:

I’ve got my book concept,
what now?

Even before you develop your manuscript, your first step is to determine your publishing goals which will help you determine the best publishing option for your project. Are you hoping to simply add a product to your engagement offerings? Or, are you hoping to increase exposure and elevate your personal brand? If you’ve already built a personal brand, maybe you’re hoping to differentiate yourself from your competition or command a higher speaking fee. Whatever the case, it’s important to determine your goals, so you can zero in on the right publishing plan—be it, traditional, self-publishing or a hybrid of the two.

editorial to production and marketing, including paying all associated costs and assuming all of the risk.

The “hybrid” model is an alternative that combines elements of both traditional and self-publishing models and varies widely by publisher.

As a trade publisher, Entrepreneur Press offers both traditional and hybrid publishing models. Our Entrepreneur House Authors program is our hybrid offering. This is a fee-based option where authors gain the editorial, production and distribution benefits of a traditional publisher, plus the reach, media exposure, marketing muscle and publishing expertise of Entrepreneur. Under this program, authors retain all rights and control.

What are the publishing
options?

While it might appear that there are a lot of different offerings because of what they’re called, in short, the options are traditional publishing, self-publishing or a hybrid of the two.

In traditional publishing, a publisher pays an advance and royalty for the rights to a book, in most cases, giving them control of the rights and decisions. The publisher oversees all aspects of the publishing cycle, from editorial to production to marketing, pays all expenses and assumes all risk.

Self-publishing is just the opposite of traditional. The author retains control of the rights and decisions but must oversee all aspects of the publishing cycle, from

Where can aspiring
authors go to learn more?

We have teamed with NSA to offer our expertise into the sometimes overwhelming world of publishing. Through the various NSA channels we’ll share important how-to information, delivering action steps to help ambitious authors get their projects moving. You can contact us directly with your publishing questions at press@entrepreneur.com.