Since 1973, NSA has provided resources and education to advance the skills of its mem- bers. Today is no different. Entrepreneur Press, a leading
publisher in the small and midsize business category, is partnering with NSA to
provide members with an open door into
the publishing community.
“A great next-step positioning strategy
for a speaker that’s passionate about shar-
ing their expertise is to become an author,”
says Leanne Harvey, director of marketing
for Entrepreneur Press. “Publishing a book
is the ideal way to carve out new opportu-
nities, and command higher fees.”
“Without the benefit of guidance,
many aspiring authors have put their plans
on hold because they just aren’t sure how
to proceed—should they seek out, or hold
out, for a traditional publisher? Is self-pub-
lishing the right solution for them? We’d
like to provide support to NSA members,
serving as a resource to help them make
informed decisions in regards to acheiving
their publishing goals,” adds Harvey.
Entrepreneur Press, the book publishing
arm of Entrepreneur Media Inc., offers both
traditional and hybrid publishing models.
As publisher and premium sponsor for the
NSA, Entrepreneur Press will provide NSA
members with valuable information on
the publishing process, solutions to overcome potential barriers, and opportunities
to move their publishing projects forward.
In light of this exciting new partnership
the team at Entrepreneur Press answered a
few pressing questions:
I’ve got my book concept,
Even before you develop your manuscript,
your first step is to determine your publishing goals which will help you determine the best publishing option for your
project. Are you hoping to simply add a
product to your engagement offerings?
Or, are you hoping to increase exposure
and elevate your personal brand? If you’ve
already built a personal brand, maybe
you’re hoping to differentiate yourself
from your competition or command a
higher speaking fee. Whatever the case,
it’s important to determine your goals, so
you can zero in on the right publishing
plan—be it, traditional, self-publishing or
a hybrid of the two.
editorial to production and marketing,
including paying all associated costs and
assuming all of the risk.
The “hybrid” model is an alternative
that combines elements of both traditional and self-publishing models and
varies widely by publisher.
As a trade publisher, Entrepreneur
Press offers both traditional and hybrid
publishing models. Our Entrepreneur
House Authors program is our hybrid
offering. This is a fee-based option where
authors gain the editorial, production
and distribution benefits of a traditional
publisher, plus the reach, media exposure,
marketing muscle and publishing expertise of Entrepreneur. Under this program,
authors retain all rights and control.
What are the publishing
While it might appear that there are a
lot of different offerings because of what
they’re called, in short, the options are
traditional publishing, self-publishing or a
hybrid of the two.
In traditional publishing, a publisher
pays an advance and royalty for the rights
to a book, in most cases, giving them control of the rights and decisions. The publisher oversees all aspects of the publishing cycle, from editorial to production to
marketing, pays all expenses and assumes
Self-publishing is just the opposite of
traditional. The author retains control of
the rights and decisions but must oversee
all aspects of the publishing cycle, from
Where can aspiring
authors go to learn more?
We have teamed with NSA to offer our
expertise into the sometimes overwhelming world of publishing. Through the various NSA channels we’ll share important
how-to information, delivering action
steps to help ambitious authors get their
projects moving. You can contact us
directly with your publishing questions at
For more information about
Entrepreneur Press and the Entrepreneur
House Authors program, visit