FOLLOW THE
Increase your business with these marketing strategies
for capturing leads.
LEADER
Let’s face it. Speaking is a competitive business. Plus, most speakers operate like a small business. You have one or two employees. You might even be a one-per-son shop. This means you face the same
challenges that come with small business ownership. You’re swamped. You’re
buried by the day-to-day tasks of running
a business.
Don’t stress. Implement some proven
marketing strategies that can help you
run your speaking business more efficiently and propel its growth.
Build Your
Contact Database
Building a list of leads and contacts is
an important part of marketing for a professional speaker. Whether you capture
contact information through speaking
engagements, your website, or incoming phone calls, it’s critical to your success
to systemize this process. If not, leads fall
through the cracks and the opportunities
for growth are lost.
Here are some tips to help you with
list building:
Organization is king. Organizing your
leads and contacts can be done a variety
of ways. You can use a spreadsheet, such
as Excel, to list your leads and include a
few vital pieces of information. You might
choose to use an organizational tool like
Outlook or Gmail’s Contact Manager. As
your business grows, you’ll likely want to
look at investing in a more robust organizational tool like customer relationship
management (CRM). A CRM will host all
the information you need to know about
your contact database and it will help you
minimize all that manual data entry that
eats away at your time.
Don’t throw your leads away. Make
sure to have a lead-capture form featured on the homepage of your website.
Offer something of value for free (a
report, e-book, webinar, consultation,
etc.) in exchange for contact information.
World-renowned small-business speaker
Michael Gerber offers a free gift on his
homepage. Other ideas are coupons, discounted tickets for your next speaking
