That’s the epitome of cross-selling,
and it works because you already have
a captive audience. And they’ve given
you permission to market to them.
So, the hope is that they will hopefully investigate your other services
further, providing they like your stuff.
NOTE: Be careful not to overdo it!
Don’t make 20 percent of one service
a commercial for another service.
Just casually let people know what
else you do. Everything you do should
reference something else you do.
your main idea.
Listing is the simplest, quickest and most efficient way
to capture your ideas before they
fly out of your head. Listing stimulates creativity. Ideas connect with
one another, crystallize and produce
insights you never would have discovered by writing a five-paragraph essay.
Listing subconsciously creates patterns, groups and “piles” of material
that seem to come together on their
own. After all, the human brain is a
self-organizing machine. Start making
a list, and order will come later.
publish it and lever-
age it in every marketing
medium. Examples include, “ 4,000
hours of training!” “2 million copies
sold!” and “Worked with 347 of the
Fortune 500!” I use the number of
days I’ve been wearing a nametag
( 4,000). Actions that validate your
commitment are priceless.
Ideas are overrated. If you want to
make a name for yourself—and build
a bank account—ask yourself these
leverage questions to kill two stones
with one bird.
What type of list could you immediately make your idea into? Lists are
easy and fun to write. Lists are efficient ways to transfer value. Lists
force you to clarify your thoughts.
Lists give people who don’t like to
organize a great way to organize. Lists
make it easy to expand and stretch
What’s your Noticeable Number? If
you want to be more remarkable,
memorable, credible and revisitable, ask yourself: “What’s the most
remarkable/unique thing about my
business?” “How could I quantify that
in a remarkable way? Then, record it,
Scott Ginsberg, aka “The Nametag Guy,” is the author of 12 books, including Ideas Are Free, Execution is Priceless. Big
companies rent his brain to learn how to
delete average. He lives in St. Louis where
he can usually be found doing yoga.