BOOST
YOUR BLOG
If you have a blog, check your topic categories and see if you need to add, delete
or consolidate any topics. Check your
blog traffic and analytics. See if you’re
getting any comments on your posts.
That will help you measure your impact
and remark-ability.
CONDUCT A
FULL REVIEW
Look through the last few years of clients
to find new opportunities. Review your
website. Most likely, there will be several
sections and pages that may need to be
updated to be congruent with your level
and service offerings. Once you have a
snapshot of your main topics, expertise
and revenue model, then you can review
your social media footprint.
CREATE YOUR
VIDEO EMPIRE
There’s a lot of hype about social
media, so you should look for ways to
share your insights and use your expertise in different formats, such as video,
to build relationships and generate
leads for your business.
You Tube and other video-sharing sites
offer fantastic opportunities for you to
share your expertise and presentation
ability to your target market.
Consider taking some of your blog
postings and turning them into video posts.
Take content from your books or
other products and create a short video
on the subject. People will forgive poor
video, but not poor audio. If you’re using
a Flip© camera, then make sure you’re
within three feet for clear audio or get a
video camera with an external mic input
and use a mic so you have a clear and
audible recording.
As a thought leader, expert, speaker,
trainer or consultant, you should post
samples of your speaking events, as well
as topic-related video segments. This
should be easy for you. Make a list of
the main questions that audiences and
consulting clients ask you. Turn their
questions on the subject and then create
the answer on Video. This formula translates to new blog posts (with and without
video), guest articles and guest blog posts,
too. Keep it value-based and benefit-oriented, not blatant self promotions that
people will tune out.
We helped Randy Gage create a
series of short videos and branded them
around “Prosperity TV.” (Go to www.
Youtube.com/RandyGage.) Now, before
you send me emails about the audio
quality of Randy’s videos, keep in mind
we bought him a great camera and mic
system, but he prefers the simplicity of
the Flip Camera.
Make a plan this week to create at
least two to five video segments using
your existing written content and converting it video segments. Consider your
introduction (intro) and closing (outro)
with a specific action step at the end of
your videos. It might be to call you, visit
your site, download something, rate or
subscribe. Keep the videos short, but long
enough to make your key point. If you
have multiple points, then separate them
into different video segments. Then, post
them on You Tube, Facebook Video and
other video-sharing websites.
LET IT
SLIDE!
There are several websites that allow
you to upload different formats of
content. One, in particular, is www.
SlideShare.net. SlideShare lets you
share PowerPoint® presentations,
documents and even video. You
can repurpose your content from
PowerPoint, or create new PowerPoint
content that you design specifically
for SlideShare. You might be gasping
at the thought of PowerPoint from
all of the horror stories of “death by
PowerPoint,” but this article is
about repurposing and repackaging
your content.
If you created a series of slides for
a short presentation with the right
content to educate and entertain your
target prospects, they would be introduced to you and the
benefits you offer. This
builds trust and drives
traffic to your brand
and website. It also
gives you another
listing on search
engine results
pages. So, do this
only if you want
more business.
I’m not suggesting that you
upload all of your presentations for your competitors to
plagiarize. You should think
about the medium and then open your
mind to the idea of presenting certain
