You’ve probably heard the term “style sheet.” It’s a set of rules
for a business the way a dictionary is a set of rules for words.
When a graphic designer completes a logo, the final deliverable is a style sheet that specifies how the logo and colors can be
used. Every publication has a style sheet. Style sheets provide
many benefits: They help us delegate. They make us look professional. They make life easier.
Consistency Shows Credibility
My style sheet defines the boundaries for
my logo. It specifies what can be reversed
and what cannot, and the ratio of height
to width (regardless of the size). This
guarantees that my business will always
look professional.
The style sheet also enables me to have
the following conversation comfortably:
“My style sheet has a 1: 3 ratio for my
logo, and it looks like it got squeezed into
the program.”
Use Fonts to Differentiate
My business uses three fonts, which were
recommended by my graphic designer.
These are different than the fonts used in
my logo. According to my style sheet, the
logo font is sacred to the logo, and only
my printer uses the logo font.
Be Memorable with Color
My logo is a money green color, and is
officially referred to as PMS 3415. What
else is in this shade of green? The ink in
my pen, my paper clips, my file folders,
