Kill Two Stones with
One Bird
How to turn every
experience into an
advantage.
By Scott Ginsberg 16
20 Good Things Come in Many Packages
Communicate value and get real leverage
to grow your business by repackaging
and repurposing your content.
By Ford Saeks
24 What’s Your Style? A style sheet defines the look of your
business, from fonts and colors to
shapes and words.
By Wendy Kinney
COLUMNS
DEPARTMENTS
6 Reality Check
Putting a fine point on the
speaking industry
8 Welcome to My World
A snapshot into the lives of
people who hire speakers
10 It’s Your Business
Advice for enterprising
speakers
28 Relevant Resources
Time-saving tools and
technologies
30 Beyond Borders
Exploring cultures, countries and comfort zones
32 What Would You Do?
Casting a reality check on
real-world conundrums
34 Turning Point
A career-changing
moment or experience
38 Humor Me
Finding the funny in
a speaker’s life
Departments
National Speakers Association is a member of the Society of
National Association Publications (SNAP). Speaker magazine has
been honored with a bronze award in the prestigious 2009 SNAP
Excel Awards in the Magazines: General Excellence Category for
best writing, content, graphic design and overall packaging.
4 News from Headquarters
36 Advertising Index
