SPEAK MORE!
Speaking more by speak- ing more is the strategy that can help build your speaking business beyond anything you’ve imagined. But when I
started speaking professionally, I didn’t
know this. Because I’ve run an award-winning advertising agency for the
past 25 years, I thought I knew how to
market myself just as well as I had marketed my clients.
What kind of marketing materials do
you wish you had? A compelling capabilities brochure, beautiful one-sheets,
and clever giveaways, perhaps? An interactive website, interesting blog, and a
professionally shot video? That’s what I
thought, too.
I sent out materials, wrote arti-
cles, negotiated online links, and did
everything else I learned at NSA mar-
keting workshops. I listened to Joe
Calloway, CSP, CPAE, and “let it go.”
I channeled Seth Godin and “became
remarkable.” I followed Tom Peters and
built the brand called “me.” But none of
those things got me gigs. Lots of activity
added up to nothing.
TURNING POINT FOR SUCCESS
The DMAI keynote was my tipping
point. My speech was for the industry
in which my firm does most of its work
(travel, tourism and entertainment), so I
decided to attend the conference, figuring
the networking opportunities would be
beneficial for my ad agency.
