Advice for enterprising speakers
Build a Better Blog
Blogging can be a power- ful way to promote your business. With an effective blog, you can demon- strate your expertise, bring people with similar interests together and provide readers with
information they can use to improve
Here are 15 simple steps to build a
PROVIDE UNIqUE CONTENT. Increase
traffic by providing your visitors with
innovative information. What problems are your readers trying to solve?
Provide them with tools and resources
needed to solve them.
PROVIDE ACCURATE CONTENT. Always
have your facts straight. You will lose
credibility as an expert if you post inaccurate information.
PROVIDE WELL-WRIT TEN CONTENT.
Poor spelling and grammar will diminish your perceived expertise and
credibility. Proofread every post at least
twice before publishing.
KEEP YOUR POSTS TO 250 WORDS OR
LESS. People want to receive useful
information in a concise manner. It is
easier and more effective to create a
series of short posts than one long post.
TELL EVERYONE ABOUT YOUR BLOG.
This includes your clients, former clients,
colleagues, friends and family members.
POST YOUR BLOG ADDRESS. Put your
blog address on your website, social
media sites, business cards, letterhead,
brochures, newsletters, articles, booklets,
manuals, books and outgoing e-mails. If
you are going to launch a new blog, consider distributing a press release.
UPDATE YOUR BLOG AT LEAST T WICE
A WEEK. If you haven’t updated your
blog for a month, you really
don’t have a blog! Blogging is
a contact sport—the only way
to be successful is to partici-
Tyrone A. Holmes, CPT, EdD, LPC, is an author, speaker, coach and competitive cyclist. He helps his clients build successful speaking, coaching
and consulting businesses as well as improve
athletic performance. His latest book,
Developing Training Plans for Cyclists and
Triathletes, will be published this summer.
Visit him at www.holmesfitness.com and his
Fitness Corner blog at www.doctorholmes.