speaker’s own training or
coaching program
• One component of a
training package
• A bonus readers receive
when they buy the book
• An add-on to be sold for
additional revenue.
CONTENT
CHUNKING
AND SOCIAL MEDIA
Pulling nuggets of
useful content from
com, the world’s largest community
for sharing presentations. Speakers
who redistribute bite-sized pieces of
material over the Internet—whether
through blogs, video-sharing sites, or
PowerPoint presentations—build brand
awareness and instantly boost their vis-
ibility online.
When determining where to start
type of content you already have
apply it easily to new formats.
A recording of Greenleaf's 2010 NSA Convention presentation, "From Presentation to Published," is
available for purchase at www.softconference.com/MyNSA/am.asp.
holding a book giveaway on Twitter or
Facebook where each completed assessment counts as a contest entry.
TRAINING GUIDES
A training guide is typically a separate
publication that is paired with content
designed to inform rather than entertain. It should offer a week-by-week or
half-day seminar approach to implementing the content, and it can be
intended for individuals or organizations.
Training guides usually include concept
summaries, points to consider when
implementing the concepts, and activities
for groups and individuals.
Training guides can be used as:
• The foundation for the author or
your book or presentation can be an
easy way to create material for blogs and
social media. Blog posts are an excel-
lent marketing channel for sharing a
top-ten list, how-to steps, a high-level
exploration of a concept, or tips and rec-
ommendations for common problems.
You can also submit articles to content
syndication websites to generate more
online exposure. A few sites that offer
free syndication services are e-Articles,
Article Alley and ArticlesBase. There are
also paid services like iSnare.com and
RcpLinks.com.
to new formats. Going forward, evaluate the type of ancillary materials your
audiences would value most. If they’re
not already telling you, ask them! Your
audience—and your bank account—will
thank you in the end.
Clint Greenleaf, CPA, is the founder and CEO of Greenleaf Book Group, a leading publisher and distributor with several New York Times and
Wall Street Journal bestsellers. Greenleaf blogs
for Inc.com, and has been featured in The Wall
Street Journal, Inc magazine, Fox News,
MSBNC and Entrepreneur. He serves on the
University of Texas Libraries Board. Contact
him at clint@greenleafbookgroup.com.
