LIVING ON THE
He’s bold and brash. Colorful and controversial. Opinionated and unafraid …
He’s a rough-and-tumble
Philadelphian to the core. He’s arrogant.
He’s confident. He’s loud, but what he
says matters and makes sense.
It’s true. He’s all of that and more.
But mostly, Jeffrey Gitomer, CSP,
CPAE, is very successful.
And no matter what you may think
about him—whether you think he
pushes the envelope too far, or is just
a bit too quick to share his opinion, or
maybe a little too free-spirited for his
own good—you have to give Gitomer
credit. For all of his quirks, he has
managed to build his career—a Hall-of-Fame-quality career—completely on his
own terms and filled with more heart
than most will ever know. Gitomer
is one of a kind—a speaker, author,
blogger and columnist who has built
a multimedia and social media empire
based not only on a fairly straightforward sales idea (“People don’t like to be
sold, but they do like to buy.”), but also
on his entirely original, entirely unvarnished personality.
Gitomer doesn’t do political correctness. He’s not one for excuses. To be
honest, he’s not particularly interested
in “customer satisfaction” in the way he
describes it, though ironically, his customers are very satisfied with his results.
Gitomer preaches customer loyalty.
Gitomer is all about results. He wants
to win. He wants to help his clients win.
That’s what he cares about.
Save the whining for somebody else.
“I discovered a secret early on in my
speaking business,” he says. “When a
corporation hired me to do a talk, they
didn’t want to hear ‘my story’ or ‘my
talk.’ They wanted information about
them that they could take, one minute
after I was done, and turn into money.
So, I decided early on that I would cus-
tomize every talk I gave. That has kept
me in business.”
That may be something of an
As one of the most sought-after
speakers on the United States, Gitomer
delivers about 100 presentations each
year, working for such high-profile
clients as U.S. Foodservice, Coca-Cola,
Liberty Mutual Insurance, Comcast
Cable, Wells Fargo and BMW, among
any others. He is now the author of
several books, including The New York
Times bestsellers, The Sales Bible, The
Little Red Book of Selling, The Little
Black Book of Connections and The
Little Gold Book of YES! Attitude. His
suite of websites, including gitomer.
com and trainone.com, get more than
100,000 hits each week, his weekly
email newsletter claims 500,000 subscribers, and his nationally syndicated
newspaper column is read by 4 million
people each week. So, it was hardly a
surprise when Gitomer was inducted
into the National Speaker Association’s
Speaker Hall of Fame in 2008.
But how did he get there? How did
the one-time businessman and occasional consultant turn himself into a
Well, to hear Gitomer tell it, it all
started with one single newspaper column.