MAGAZINE READER SURVEY
6Do you read the cover story?
No Answer 1%
No
12%
1How long have you been a member of NSA?
Less than one year 17% 1-5 years 28%
6-10 years 19% 11-15 years 13%
16-20 years 7% No Answer 1%
More than 20 years 15%
was disseminated via email to members in April 2011 to
gauge their awareness of the publication’s content and
its value, relevance and hands-on applicability to their
speaking businesses. The survey also solicited feedback
for improvement to make the magazine an even more
valuable resource for members. The results contained
herein are based on feedback from 423 respondents.
2 How many years have you been speaking professionally?
70% 80% 66% non-NSA members NSA members and Cover stories about 4 Your professional fee range:
Up to $2,500 per presentation 30% $2,501 to $5,000 per presentation 33%
60%
Yes 87% More than 20 years 26%
50%
40%
16-20 years 15%
30%
11-15 years 16%
20%
No Answer
3%
6-10 years 22%
10%
1-5 years 21%
0%
Cover
stories about
NSA members
21%
I don’t
read the
cover stories
7%
Cover
stories about
non-NSA
members
3%
$7,501 to $10,000 per presentation 11% $10,001 to $15,000 per presentation 3%
$5,001 to $7,500 per presentation 18%
Over $15,001 per presentation 2%
No Answer 3%
0%
5%
“How to”
information that's
immediately
applicable
54%
0% 5% 10% 15% 20% 25% 30%
3Please tell us about your involvement with NSA. I am a:
8Do you read the feature articles (four-page articles that follow the cover story)?
Yes 90% No 7% No Answer 3%
5 How much of Speaker magazine do you usually read?
No Answer 1%
50%
CPAE 5%
40% Board member 8%
I have no preference.
I like ‘em all!
35%
National leader 4%
30% National volunteer 8%
20%
Chapter
volunteer
22%
Some of it 26%
9What type of feature articles do you like to read?
Most of it
40%
All of it
33%
10%
Chapter
leader
22%
Case studies
4%
No Answer
1%
