FEATURES
10The Write Stuff Author Dianna Booher, MA, CSP, CPAE, shares her creativ approach for being productive, prolific and publishe By Stephanie R. Conn
18
The Story Hook: Make Your
Book Sell and Make it Last
Harness the power of story to
make your book survive and thrive.
By Bruce Hale
How—and Why—to Land
a Book Contract
Tried-and-true advice for snagging a
contract with a traditional book publisher.
By Rich Gallagher
22
Ride the Ferriss Wheel
Author Tim Ferriss’s mega success in
publishing comes full circle.
By Shari Alexander
14
Meet the 2011 NSA Foundation Scholarship Recipients
By Lauren Aiken
26
COLUMNS
6 Reality Check
Putting a fine point on
the speaking industry
7 Welcome to My World
A snapshot into the lives of
people who hire speakers
8
32 Relevant Resources
Time-saving tools and
technologies
35 It’s Your Business
Advice for enterprising
speakers
36 Beyond Borders
Exploring cultures, countries and comfort zones
37 What Would You Do?
Casting a reality check on
real-world conundrums
Million-Dollar Ideas
Winning money-making
strategies
DEPARTMENTS
38 Turning Point
A career-changing
moment or experience
42 Humor Me
Finding the funny in
a speaker’s life
4
News from
Headquarters
39 Calendar of Events
39 Advertising Index
34 Statement of Ownership
40 NSA Annual Financial
Report
National Speakers Association is a member of the Association
of Media & Publishing. Speaker magazine has been honored
with a gold award in the prestigious 2011 EXCEL Excel Awards
for “Magazines: General Excellence” for best writing, content,
graphic design and overall packaging.
