YOU ARE ANNOYINGLY PEPPY.
IS IT CAFFEINE OR CRACK?
It’s really a high-performance mindset
and conditioning. I spent the last 15
years of my life studying how people
have energy and happiness in their
lives. All I wanted was to live life to
the fullest and I couldn’t do that if I
were tired. I knew one of the greatest
parts about life is having zest for it.
DO YOU HAVE SOME TIPS ON GET TING
AND MAINTAINING THAT ZEST?
The two pillars of that are psychology
and physiology. Psychology is knowing
how to start your day with energy and
gratitude. It’s hard to be tired when you
are extremely grateful for the lessons
you’ve been given and the opportunities you have to serve, particularly
for jet-lagged speakers who must get
their minds in a state of presence and
extreme appreciation. Your mind will
respond and find the resources it needs.
Physically, it comes down to super
hydration, sleep, eating well—which
means eating green—and physical exercise. If you’re consistent about those four
things, you will have a reserve when
you’re tired or dehydrated.
YOUR BRAND IS KNOWN AS THE
“ENTREPRENEURIAL EXPER T.” HOW
DO YOU DEFINE IT?
An Entrepreneurial Expert is someone
who wants to share knowledge, exper-
tise and advice to make a difference in
the world and earn an income from his
or her message. I learned early on that
speaking wasn’t enough. Speakers must
leverage and use all the vehicles they can
to influence their audiences and deliver
their messages, including ebooks, books,
videos, webinars, audiocasts, DVDs, CDs,
seminars, coaching, masterminds, consult-
ing, etc. The more vehicles you have in
play, the wider your audience.
YOU’VE UTILIZED ALL OF THESE
VEHICLES. DO YOU CONSIDER
YOURSELF A SPEAKER, AUTHOR,
INFORMATION MARKETER, ETC.?
I consider myself a trainer because a trainer
is not tied to a vehicle or modality. I think
those roles and labels are traps. Speakers
do so much more than just speak, including
leveraging all of the vehicles at our disposal.
WHAT WERE SOME OF THE QUANTUM-LEAP MOMENTS IN YOUR CAREER?
My quantum moments resulted from
being committed to the mission. I
Brendon Burchard will present at the NSA Winter Conference in Dallas, Feb 3-5.
envisioned sharing my message with the
world and everything emanated from that.
The biggest a-ha moments were
when I discovered the speaking world
beyond the speech itself. I discovered
that my audience wanted continued
education and support. People were
interested in my books. They wanted
coaching and the mastermind experience. If I didn’t give them that, they
didn’t feel served. When people are
interested in a topic or committed to
an idea, they want in-depth training
and exposure. They become your customers. If you listen closely, there is a
strong calling for you to develop multiple ways to serve them.
The next question that needed to
be answered was, “How do I share
those vehicles with the world, reach
as many people as possible, and get
paid?” That’s when I was introduced to
online marketing. There is an intelligent
way to market your brand, ideas and