10What Are You Selling Mark Sanborn, CSP, CPAE, cautions speakers to know wh they’re selling in order to be successfu By Tim Hylan
FEATURES
22
14
The Experts Arena: Interview
with Brendon Burchard
Author of The Millionaire Messenger shares his
secrets for success and boundless energy.
By Sharí Alexander
A Couple of Characters
Meet Lois and Steve, two speakers whose unique
characters really connect with audiences.
By Lois McElravy and Steve Weber
18
Conquer the Demons of Distraction
How to tame the digital distractions that
can drive you nuts.
By Geraldine Markel, PhD
28
Mark Sanborn, CSP, CPAE
Keynote Connoisseurship
Like fine wine, great keynotes have
elements that should be savored.
By Glenna Salsbury, CSP, CPAE
COLUMNS
6 Reality Check
Putting a fine point on
the speaking industry
7 Welcome to My World
A snapshot into the lives of
people who hire speakers
8
32 Relevant Resources
Time-saving tools and
technologies
34 It’s Your Business
Advice for enterprising
speakers
36 Beyond Borders
Exploring cultures, countries and comfort zones
38 What Would You Do?
Casting a reality check on
real-world conundrums
Million-Dollar Ideas
Winning money-making
strategies
DEPARTMENTS
40 Turning Point
A career-changing
moment or experience
42 Humor Me
Finding the funny in
a speaker’s life
4
News from
Headquarters
41 Calendar of Events
41 Advertising Index
National Speakers Association is a member of the Association
of Media & Publishing. Speaker magazine has been honored
with a gold award in the prestigious 2011 EXCEL Excel Awards
for “Magazines: General Excellence” for best writing, content,
graphic design and overall packaging.
