“Nancy Duarte wrote Slide:ology
and became the Queen of
PowerPoint. In her latest book,
Resonate, she explains how to
understand audiences, create
persuasive content and structure a talk before firing up
PowerPoint. By leveraging techniques typically reserved for
cinema and literature, you’ll
learn how to transform an
ordinary presentation into an
engaging journey. Check out her
unique analysis of presentations
using ‘Sparklines’ and see how
you measure up.”
–Ian Griffin
6 Resonate: Present
Visual Stories that
Transform Audiences
By Nancy Duarte
7 On Apology
By Aaron Lazare
“Popes, politicians, executives,
professional speakers—we all
need to be fluent in the most
graceful and profound of all
human exchanges; a genuine
apology. Lazare analyzes apologies—both effective and
ineffective—and explores how
a sincere apology can heal and
serve “not an end, but a new
beginning.” On Apology includes
insightful stories from people
around the world, current events,
literature and history.”
–Jeri Mae Rowley, MS, HR
“This book will change the way
you think about the role of the
Internet in business and teach you
how to make a profit online. Sales
and marketing is just one of the
areas you must focus on if you
want to achieve financial success
and freedom. Ostrofsky introduces readers to the reality of
online business and offers tools.”
—JV Crum
Speakers work in the world of words. Time
spent reading collections of well-written
fiction and memoir provides points of
view you won’t get from a limited diet of
business and/or self-help books. Here are
some of Ian Griffin’s favorites:
8 Get Rich Click!
The Ultimate Guide
to Making Money
on the Internet
By Marc Ostrofsky
“This is my kind of book—no
fluff, just practical ideas that you
can implement immediately. Some
action items are as easy as double-checking how your website
is directed; others involve big-picture strategy. It’s reassuring
to know what you’re doing correctly and where there’s room
for improvement. Get Rich
Click! covers everything from
saving money to making money
with your social media efforts,
AdWords, SEO, affiliate marketing,
mobile apps and Internet video.”
—Dianna Booher, MA, CSP, CPAE
9 March, a novel by Geraldine Brooks
0 World Made By
Hand, a science-fiction novel by
James Howard
Kunstler
Confederates
in the Attic, a
memoir by Tony
Horwitz
The Picture of
Dorian Gray, a
classic by Oscar
Wilde, where I found
this speaker’s cautionary tale: “Like all
people who try to
exhaust a subject,
he exhausted his
listeners.”
A veteran speechwriter and executive communications specialist, Ian Griffin helps CEOs and senior managers develop strategic messaging and content for presentations to audiences worldwide. He is past-president of the Northern California Chapter and an active member of Toastmasters. Griffin has spent more than 20 years working with mainstream Silicon Valley companies such as
Cisco, Hewlett-Packard and Sun Microsystems. He blogs at http://www.exec-comms.com/blog.
