Fill a void. When you look at business practices, educational institutions,
government, or human interaction, in
general, keep a keen eye out for what’s
missing. Often, great speaking topics
develop because some astute individual
concluded that, say, business executives
are deficient in some skill set. You can
develop a speech to fill that gap.
A TOPIC WITH PIZAZZ
If you can answer “yes” to the following
questions, you have identified a promis-
ing new topic for your speaking business:
1 Is the topic consistent with your
background, your experience, and your
being? For example, many people who
want to speak on leadership have no
experience as leaders.
2 Do you have a burning passion to
speak about this topic? If you do, you’ll
drum up energy and enthusiasm that
will easily radiate to your audiences.
3 Will you go the extra mile to stay at
the forefront of your topic by seeking
out new data, insights and perspec-
tives to bring to the podium? If you’re
a how-to speaker, as opposed to a moti-
vating, entertaining, single-message
speaker, you really never can etch your
presentation in stone.
4 Can you add personal stories and
anecdotes that will make your presen-
tation memorable and paint a picture
in the minds of those listening to
you? Stories and anecdotes, if deliv-
ered powerfully, can make an indelible
5 Have you timed the information
you want to deliver on your topic?
How much can you say, and in what
sequence do you want to say it, for a
one-hour, two-hour, half-day, or all-
day presentation? Being a master of
your material and delivery is one thing,
knowing how much to parcel out based
on the allotted time is another.
Jeff Davidson, MBA, CMC, was awarded the trademark, “The Work-Life Balance Expert®,” from the USPTO after a 10-year campaign. His 56th book,
Simpler Living, was selected by four book clubs.
His 60-Second Series is popular in China,
Japan, Malaysia, Indonesia, Russia, Turkey,
Saudi Arabia, Italy, Poland, Spain, France and
Brazil. Visit www.BreathingSpace.com.
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