I do a lot of presentations where I
copy information from various websites and other online sources. This
is because I can’t always depend on
having a live Internet connection
where I speak. Getting information
into your presentations doesn’t have
to be a chore, and there are two different kinds of tools available: those
that pull static images and those that
Both work similarly. Set up your
computer screen to show exactly
the image you want to capture,
then run the recording software to
produce a file. You then either bring
up the file in a photo editor or run
the video produced.
The static image tools include
a program that comes included on
the Mac OS called Grab, found in
your Applications/Utilities folder.
For Windows, I recommend SnagIt
( www.techsmith.com/snagit/, $50).
If you need to capture moving
video, such as the sequence of
screens that you move through to
run a Web-based program, I use the
Windows-based Camtasia Studio
(TechSmith, $300). Camtasia also is
available for Mac, but ScreenFlow
is a better choice ( www.telestream.
net/screen-flow/, $100). Both can
produce your videos in a variety of
formats, or use them with Wistia to
embed them into your own website.
You can’t always depend on Internet
availability wherever you might be,
but one of the niftier tools is a small
mobile hotspot device that connects
to a cellular data network and gives
you Internet access for about $50 for
the initial purchase and then about
$50 a month.
Each of the four major U.S. cell
carriers has these devices. When
you buy the device, sometimes the
carrier will give you a rebate that
covers most of this purchase if you
sign up for a two-year contract, just
like your cell phone. Then, you’ll
pay a monthly fee for your use, and
connect one or more computers via
ordinary Wi-Fi to get online.
START YOUR OWN
With all this talk
videos online, I
some tips about
You Tube, the free
service that is now part of Google.
Some of my videos have gotten more
than 25,000 views. The secret to
getting to this level is persistence. I
add video content regularly to my
channel (davidstrom2007), and in
addition to posting the video, I also
add some descriptive text and “tags,”
or keyword labels, about the video.
You Tube and others search this
text content, and it is important for
your own search rankings, as well as
making it easier to find your content.
But realize that only the first line
or two of your description will be
shown on most videos, so make it as
impactful as possible.