Email is still one of the best
ways to reach potential customers and spread the word about
your speaking topics. I have been
posting a weekly series of emails
for more than 15 years, and it
has brought in countless business
for me. I use a program called
Mailman, which is fairly geeky. It
took some time to get set up, but
now it is effortless to send out
my emails, and it costs only $4
a month using a provider called
EMWD.com. (There are lots of
other places you can purchase
Mailman hosting, too.)
Other speakers are in love with
Constant Contact or MailChimp,
and there are dozens of other
email service providers. You
should consider the number
of emails you send a month
(MailChimp allows you 12,000
for free, for example), and if you
want to have pictures and tracking
links so you can see who opens
which parts of your message
(Mailman doesn’t do either, but
that's why I like it), and other
included services besides email
(Constant Contact has an excellent series of free social media
tutorials at socialquickstarter.com,
for example).
SHARE YOUR TRAVEL
ARRANGEMENTS WITH
YOUR SOCIAL NETWORK
Want to tell people where you are
without a lot of fuss and bother? Try
TripIt.com, a free service that can automatically inform everyone on your
LinkedIn and Facebook networks when
you make your travel reservations. Or
go to the NSA website to check out the
live calendar on eSpeakers, which can
list your speaking destination.
I have been using the free service
for five years, and it can be useful
to connect with a former client I’ve
wanted to catch up with, or to organize
a prospecting trip. You can set up the
service to automatically post to your
Facebook wall or to your LinkedIn
status, so that even if your contacts
aren’t members of TripIt, they can still
receive notifications about your travels.
LET’S GET STARTED
Good luck with taming your tech, but these 10 tips can surely help. No matter if
you are a sole practitioner or you have a 20-person staff, many of these tips can
pay off with more business.
