PROMOTION
FLOW CHART
VIDEO
WEB
Biz Page
Group
Profile
Friend
the scene.” This will put you into
a higher caliber of presenters who
have their own personal camera crew
to follow them. The finished video
should be one to two minutes long.
For my professional videos, I use
TotalEffectsVideo.com.
The following is suggested content
for your video:
• Name of the event
• Theme
• Hosting organization
• Your name and title
• Title of program
• Reasons to attend event
• Benefits of your program
• What to expect
• Intriguing comments
• Homework action item
YouTube
After finishing your video, upload
it to You Tube and other video hosts
if you choose. Because You Tube is
owned by Google, be sure to host it
there and make use of the description
and tagging to maximize your online
search efforts.
• Tag it with your client’s website
and name of the event.
• Add your website, Twitter handle,
Facebook page, Google+ page,
name and keywords.
• Include the title of your program
and a description.
Adding the program description
under the video makes it easier for
the viewers to read it; they may
not want to click again to go to
another site. (See video tutorial at
SpeakerHowTos.com.)
Use the annotation function to
make hot links to pique curiosity and
drive the viewer to action. Guide
them to join your You Tube channel
and your client’s channel. Plus, using
hot links reveals an uncommon technical sophistication and helps you
stand out. (See video tutorial at
SpeakerHowTos.com)
Your Website
Embed your You Tube video in your
company webpage. People may not find
the client’s official webpage, and clients
may not include any information about
you or your company on their webpage
anyway. Link to information from your
website, and you’ll benefit from publicity and visibility on the breadth of work
you can do.
Send Email
Your client is probably publicizing the
event via email. Often this will involve
a headshot, title and description—
just like it did five years ago. Offer to
provide promotional material for your
client using a screen shot of the video
with a hyperlink in the graphic and a
text link. Embed the information into
an HTML email to drive excitement
beyond the standard text offering. (See
video tutorial at SpeakerHow Tos.com.)
Facebook
Many people live on Facebook, so
take your message to them and let
them share the meeting with their
communities.
• Take the link from your website
page for the event.
• Post the event on your business page
• The next day, share it on your
client’s event business page.
• The next day, share it on your
client’s group walls.
• The next day, share it on your
relevant groups’ pages.
• Post it to your profile.
• Share on your colleagues’, client’s
members’ and friends’ walls.
• Then post the event on your client’s
event business page.
• Then share on the other walls. For
example, if you are presenting an
NSA Convention session, you can
share it on the Facebook pages for
the NSA Convention, NSA, your
NSA chapter, relevant NSA PEGs,
your specific industry and topic
