BY JOLENE JANG
HOW TO USE VIDEO TO AMP UP YOUR SOCIAL
MEDIA EFFORTS AND SPARK ONLINE INTERACTION
TO ENHANCE YOUR EVENT PROMOTIONS
magine you are a speaker
booked for a two-hour
session during a full-day
event in Seattle for customer
service managers. Your client
fears a much lower atten-
dance than last year’s 150 people.
You would, of course, benefit from
the 150 potential clients and refer-
ences, and you’ve already hired a
videographer!
This variable attendance risk is a
common dilemma when presenting at
public events. That’s why you need a
strategy to maximize meeting attendance, audience engagement and
meeting effectiveness. In the process,
you will promote the event and your
company, and make your client look
good. Most importantly, it’s free and
can be easily accomplished.
As an experienced speaker, you
should already be using social media,
but you may not be using video to
boost the return on your efforts.
The additional complexity of using
video means you must have a plan for
before, during and after the event. By
following these simple steps to a full
video integration process, you can
help increase attendance, spark online
interaction and build your community.
SIMPLE STEPS FOR
EVENT PROMOTION
The easier we can make it to share
information about an event, the more
likely it is to go viral online. Yet many
of us don’t use video to power our
event promotions. Video increases
search engine optimization (SEO) to
capture a larger audience and increase
brand awareness, both for you and
your client. Video also increases the
staying power of your message—
you’ll live in the cloud longer with
video to keep you there.
BEFORE THE MEETING
Start with a video as the promotional
piece. It’s dynamic and modern, and
reveals your personality. If you have
access to a professional studio, use it.
If not, then make sure your creativity
stands out.
You can use your point-and-shoot
camera to capture unique shots. For
instance, I use my camera and my
Personal Camera Crew— which is
a long camera arm that fits in the
tripod slot—to film myself while
walking and narrating like a reporter
on those Discovery, Travel and Food
Channel shows. Not many presenters have videos with “reporters on
