HOW TO MONETIZE
YOUR NEXT BOOK WITH THE
LATEST MOBILE TECHNOLOGY
BY JEFF HAYZLETT
or some, books may not be a
prime source of revenue in their
speaking careers and businesses.
However, writing a book is a great way
to establish ourselves as thought leaders
and subject matter experts and generate
interest and exposure with media and our
audiences. A published book provides a
stamp of legitimacy driving our speaking,
consulting and info-product businesses.
Books are our currency, so how do we
cash in on them?
One way is through SpyderLynk’s
Snap Tag technology. I recently implemented Snap Tags to interact with my
readers in a way I never had before. At
the beginning of each chapter of my latest
book, Running the Gauntlet, readers scan
the Snap Tag with their camera-enabled
mobile phones and watch a video of me
introducing the chapter. I’ve even placed
a Snap Tag on the facing page so you can
see what I’m talking about. Go ahead,
snap it … I’ll wait.
But videos aren’t the only thing you
can do with these. They can be placed on
your books or products to drive Facebook
and Twitter follows, connect on LinkedIn,
drive offers and promotions, and even
set up a point of sale inside your book
using SpyderLynk’s mobile wallet feature.
Imagine being able to sell your $399
online course directly from your book.
Now that’s monetization.
The other huge benefit of Snap Tags is
the ability to collect information about
your readers. This is one of the toughest
challenges we have as authors—
connecting with the people who buy our books.
Snap Tags offer an innovative way to
know more about our audience. Data can
be gathered about our readers, and we
can track metrics to see which chapters
are most popular. The data that I’ve collected from my book has shown me what’s
popular, influencing content and topics in
my speeches, ideas for future books and
pitches with clients.
So let’s dive a bit deeper into what
Snap Tags are and how they can benefit
you as an author and speaker.
THE COMPELLING CASE
I call Snap Tags a sexier, smarter QR
Code. QR Codes look like “digital vomit”
on the page, but Snap Tags are more
appealing and brand-friendly. A Snap Tag
looks like a logo with a ring around it.
But don’t let the simple appearance fool
you; Snap Tags are capable of powerful
stuff. Simple, but powerful.