topics provided the best platform for
interaction and engagement.
3BUILD A DIRECT, ACTIVE RELATIONSHIP
WITH YOUR READERS
Snap Tags fuse relationships between
readers and authors. Readers can opt
in to receive text alerts from you or
join your email club, which keeps them
engaged even after finishing your book.
By keeping yourself top of mind, you’ll
be more likely to gain repeat buyers of
future books or to recruit them to hear
you speak. This is especially true if you
establish a membership program that
ensures they are the first to hear about
speaking gigs and new books, and offers
them discounts.
4BECOME MORE “LIKE”-ABLE
In addition to connecting with users via
email and text, Social Snap Tags can create
instant connections on Facebook and
Twitter, allowing customers to “Like” or
“Follow” you directly from the pages of
your books.
Social Snap Tags offer a true cross-platform technology seamlessly bridging
traditional, mobile and social marketing.
With one simple snap or scan, customers can “Like” you, get an incentive
for “Liking” you, and share the experience with their social networks. You can
offer customers everything from access
to exclusive content, sweepstakes entry,
coupons or free samples, all while gaining
social connections, driving purchase
intent and generating earned media.
A recent study conducted by Constant
Contact and research firm Chadwick
Martin Bailey found 56 percent of cus-
tomers were more willing to recommend
a brand to their friend after “Liking” the
brand, and 51 percent were more likely
to buy products after “Liking” a brand.
What’s more, ABI Research recently
reported almost three-quarters of users
in the U.S. use their mobile phones to
visit social networking sites daily, and
according to Facebook, these individu-
als are twice as active on Facebook as
non-mobile users—meaning these users
are highly engaged and can be powerful
advocates for your brand on social media!
5CHA-CHING! A NEW POINT OF SALE FOR
YOUR INFO-PRODUCTS
SpyderLynk also recently launched
Mobile Commerce Snap Tags, which
give customers the ability to buy products from the printed page with their
mobile phones. It’s the first integrated
solution combining social media, print
media and mobile to complete a purchase from a single technology platform.
This transforms the way readers can buy
your products and services! During the
checkout process, customers save their
information in a fully encrypted mobile
wallet to make safe and secure future purchases. Customers are then able to share
their buying experience with friends, creating an opportunity for social shopping.
Glamour dedicated its March issue
to mobile commerce, putting a total of
24 Commerce Snap Tags throughout
the issue, allowing customers to pur-
chase everything from shoes to perfume.
After reading editorial content about
the hottest new fashion trend, custom-
ers see the perfect new pair of shoes in
a compelling advertisement and want to
buy the shoes right then and there—and
Commerce Snap Tags make it possible.
Think about the possibilities: Place a
Commerce Snap Tag in your book, and
readers pre-purchase upcoming books or
other books in a series, see where you are
speaking next and buy tickets! Capturing
customers at the right moment, in the
right state of mind is a great way to
increase conversion.
MAXIMIZE THE WORK YOU
ARE ALREADY DOING
From creating a more interactive and
powerful experience for customers to
driving additional revenue directly from
the pages of your book, Snap Tags provide
a host of benefits to maximize the work
you’re already doing. Let customer actions
drive rich analytics and deep insights to
inform and improve your strategy. Create
sustainable relationships and engaged
experiences with customers to interact with them on their favorite medium,
whether it be Twitter, Facebook or email.
Put technology on your side and enjoy
the benefits it offers your personal brand.
START SNAPPING
Snap Tags allow you to get creative and
attach all kinds of different content to
your book, whether it’s a video reinforcing the main point of the chapter or a
sweepstakes entry for a trip to a big conference at which you are speaking.
Compared with other 2D mobile
barcode solutions, Snap Tags by far offer
the best-branded, aesthetically pleasing
solution. Rather than digital vomit on a
page (QR Codes), Snap Tags allow you to
choose any image or icon as the centerpiece, allowing you to leverage existing
brand equity or create an iconic symbol
visually making sense to the reader.
Jeff Hayzlett is a leading business expert, and has appeared on numerous programs, including MSNBC’s Your Business, Fox Business
News, and NBC’s Celebrity Apprentice with
Donald Trump. With a strong following in
business and social media communities, he’s
recognized as one of the Top 10 c-suite
Twitterers and a key influencer in the social
media landscape. Visit www.hayzlett.com.
