Speakers share their best strategies
Best Practices for Managing Your Money
MONe Y MINDSe T IS eVeRYTHINg
33-year member of NSA
Why is mindset about
money so important?
Mindset affects the way
you view and handle
money. Are you pushing
it away or drawing it to you?
What’s our problem with managing
money? People have a fear of not being
in control, not earning enough, earning
too much, and the list goes on. These
fears began with childhood and become
ingrained. It’s time to shift that thinking and look at money differently.
Don’t overthink your money decisions—it leads to fear.
How do we look at money differently?
Look at it as energy, a tool, a resource.
Drop the fear or it could push money
away from you. If you look at it from a
scarcity mindset, shift that mindset and
look at it as an empowering resource
enabling you to get to that next level.
Why do you think so many speakers
hate selling from the stage or seeing
others do it? It’s a mindset that says
selling is wrong. Until it shifts, the
thoughts around selling will not
change. If you are providing value and
yourself as a resource, you are helping
and not just selling.
Marquesa Pettway, CSP, is the Biz Reinvention Expert, and
has had great success with Periscope and Blab. She closed
a spokesperson role for a major association, landed two 5-
figure clients and was featured in Small Business Trends
Magazine. Follow her @speakertalk, and learn more at
MONe Y BaSICS
Dianna Booher, CSP, CPae
36-year member of NSA
What money habits
should speakers develop?
Always: Pay yourself a
salary, and don’t spend
all you make.
Long-term: Put 30 percent towards
a 401k, IRA, emergency fund, charity
Investing in your business is important.
How do you make the best choices?
Don’t focus on the gift wrapping; focus
on the gift. Many speakers spend lots
of money getting a demo video and
upgrading their website, but they forget
the importance of developing and honing their skill sets. Spend your money
first on developing yourself and perfecting your expertise. Then, invest in
what’s needed to market your expertise. Stop putting money into bad books
and bad video. Get really good, and
then package it.
How do you protect your assets?
Your most important asset is your
time. Do not sell your time for
money; make it scalable. As you
make decisions about how your time is
used, understand how a specific project
or task rolls into your income for the
short term and long term. Is it helping
you develop and market your expertise,
or break into another industry or mar-
ketplace? If not, you may need to say
“no!” Do not sell your time—use it
strategically to grow your business.
You also should protect your materials,
copyrights and trademarks by engaging
a lawyer. Accounting is very impor-
tant—get it right the first time.
Speakers are encouraged to delegate,
hire a team, focus on income-generating
activities and stop being a one-person
show, which can deeply impact income.
What are your thoughts? As the saying
goes, “If you don’t have an assistant,
you are the assistant.” You must know
the value of your time. Whether it is
for program creation, product develop-
ment or consulting with a client, figure
out your rate and honor it. I’ve had an
assistant since my third month in busi-
ness. I started with a
part-time hire for 12
hours per week, and I’ve
had up to 14 employees. If I
did not make that decision, I
would have not experienced
the growth in my company.