pave the Way fOr Others tO pay yOur Way
My answer was to connect my friends for a Bali “
volun-tour” with the theme, “The life you change may be your
own.” In addition to international speaking, I’ve been leading
volun-tours and cultural journeys for 12 years now. Dee
Dukehart; Candace Fitzpatrick, CSP; Deb Gaulden; Geoff
Akins Hannah; C. Leslie Charles, CSP; Kathy Dempsey,
CSP; Holly Duckworth; Rebecca Morgan, CSP; and my
CAPS buddies, Carla Rieger and Nathen Aswell, are just a
few speaker pals who’ve joined my Trip Tribe.
Leading trips is a great way to see the world while sharing
Leading trips to Bali ( 15 times), Vietnam, Cambodia,
Malaysia, Singapore, Thailand, Peru, Italy, France, Spain,
Greece, Turkey (twice) and
India (twice), taught me two
great ways to create trips.
Find a way to connect the
trip to your expertise, so
that you can enjoy teaching
as you tour.
For the lowest cost, take
people somewhere you’ve
been before. Here are a few
1. While you’re there, scout
out where you want to
house people and what
you want them to experience. A local tour guide
helps a lot, and while
you’re looking, you can
decide whether this is a
person you want guiding
your trip. Spend the day
with a few tour guides, going to see the sites you’ll want
to share with the group.
2. Your favorite tour guide can help you find affordable
lodging and activities, and can help reserve buses and
rooms at the lowest rates.
3. Set a price per person that will cover your airfare, food
and lodging. Plan on having a minimum of 15 participants, and you should be OK.
4. Create a webpage and handout cards with enticing, exotic
photos and your itinerary. I’ve found that Fiverr works
great for this purpose.
5. Use Facebook ads, your email list and maybe even Twitter
to advertise. On my product table at speaking engage-
ments, I give away beautiful postcards with this affirma-
tion: “I am going to see the world one country at a time
with Jana Stanfield’s Trip Tribe.” The details of the latest
trip are on the back.
6. When participants go home, you can always extend your
stay or hop a cheap flight to the next country you want
The alternative is to research tours online so an established
travel company can do the heavy lifting. It’s pricier for your
passengers, but less work for you. Here are a few things to
keep in mind:
1. Check out group tours online, looking for one that provides
the kind of trip you want, to the place you want to go.
2.Most tour companies
have an option for “private”
groups, like the one you’ll
lead, but doing a program
on the trip is an unusual
request, so make sure the
tour guide they supply can
accommodate your plans.
3. The catch is that if you
don’t “fill the bus” with your
own people by a certain date,
they’ll either charge you full
price for those empty seats,
or open up your trip to anyone. That’s not a bad thing,
unless not enough people
sign up either way. In that
case, you’ll be paying for
those empty seats, so there is
some risk involved. Be sure
to ask many questions about this before you commit.
4. The tour company will create the webpage; then it’s up
to you to do the advertising.
5. The good news is that these companies know what
they’re doing and do it well. Your guests will have a fabulous time, and so will you.
staying COnneCted thrOugh teChnOlOgy
LinkedIn gives us worldwide connections. Rebecca Morgan
uses it to promote her speaking events, and to give potential
clients a preview. Through Scott Friedman’s connections,
past GSF President Jonathan Low, MBA, CSP, Scott and I
were invited to UNICEF in Cambodia, and the U.S. Embassy